Insights
Viridian Capital Advisors Reports Valuation Metrics for U.S. MSOs with Market Caps >$100M
LOS ANGELES – Multi-state cannabis operators in the United States are carrying valuation multiples that signal caution among investors, even as growth prospects brighten for the coming year. According to a fresh Weekly Valuation Report from Viridian Capital Advisors, the 11 publicly traded MSOs with market capitalizations exceeding $100 million posted a median enterprise value ...
OPINION: Industrial hemp just got ‘future proofed.’
NEW YORK- Industrial hemp just received the clearest signal yet that it's not a fad, not a loophole, and not going away. It was effectively declared “future proof.” When Congress passed the funding bill to reopen the federal government last week, it did more than end a shutdown. It rewrote the rules for the entire ...
EU Cannabis Imports Explained: Rules, Regulations, Safety & Quality Control
LOS ANGELES – Germany's medical Cannabis imports reached 56.9 tons in Q3 2025, a 19% jump from the prior period and a fresh record that highlights the market's relentless pull. With an estimated 900k prescriptions issued, the sector's appetite shows no signs of waning, even as regulators mull curbs on online ordering to slow the ...
Opinion: Lean In? Sometimes You Have To Lean Out
LOS ANGELES- For years, women have been told that if we want to succeed, we need to “lean in.” Work twice as hard to get half as much. Push through. Prove ourselves. Be unstoppable. And we’ve done it—at work, at home, everywhere. But somewhere along the way, many of us lost sight of what we ...
OPINION: Careful What You Wish For, You Might End Up With A 12-Inch Pianist
LOS ANGELES- The regulated cannabis industry should be collectively objecting to the language in the Big Beautiful Bill that effectively makes intoxicating hemp products illegal in 12 months. They should be screaming from the roof like Tevye! For those in the regulated cannabis industry celebrating Congress' budget language that will effectively stall the intoxicating hemp ...
The Intoxicating Hemp Ban Is About to Become Law — and It’s a Pyrrhic Victory for Cannabis
LOS ANGELES- The federal government just erased a $20-billion industry under the guise of “closing a loophole.” But rather than protecting consumers, Washington has dealt a crippling blow to both hemp and legal Cannabis — leaving no winners, only fallout. The U.S. Senate has passed legislation redefining hemp to include all forms of THC — ...
Alcohol Giants Press Congress to Outlaw Intoxicating Hemp Derivatives
WASHINGTON – In a letter sent Tuesday, a coalition of leading alcohol trade groups urged congressional leaders to suspend sales of intoxicating hemp-derived products until federal rules can be established, warning that the market's unchecked growth endangers consumers and violates existing law. The American Distilled Spirits Alliance, Beer Institute, Distilled Spirits Council of the United ...
Whiskey Maker Trims Footprint as Buyers Turn to Cannabis
SEATTLE – Heritage Distilling Company, a craft spirits producer based in the Pacific Northwest, disclosed plans this week to streamline its operations, pointing to changing buyer habits that favor Cannabis products over traditional liquor. The company, known for its award-winning whiskeys and vodkas produced at facilities in Oregon and Washington, will shutter its tasting rooms ...
Revolving Credit Lines Break New Ground in Cannabis Debt Markets
LOS ANGELES – Two leading multistate Cannabis operators, Verano Holdings Corp. and Curaleaf Holdings Inc., have closed pioneering revolving credit agreements in recent weeks, marking a quiet but telling step forward for the sector's access to debt financing. Verano secured a $75 million facility on October 1, arranged by Chicago Atlantic Admin LLC and backed ...
Pre-Rolls Claim Top Spot in Canadian Cannabis Sales, Signal Shift Across the US
LOS ANGELES – Pre-rolled Cannabis joints have quietly moved ahead of loose flower to become the leading product in Canada's $5.8 billion 2024 legal market, a milestone that underscores a broader turn toward convenience in North American consumption habits. In the United States, where the category trails flower but posts the sharpest gains, analysts see ...
LinkedIn Research Study: People Don’t Trust What You Say — They Trust What Others Say About You
LOS ANGELES- According to LinkedIn’s 2025 B2B Marketing Benchmark, video is now the #1 driver of trust — outperforming every other content format for credibility and conversion. The study shows that brands using video and creator-led storytelling build trust up to 2.5x faster and generate 2–3x higher engagement than those relying on static content. That ...
What’s Changing Now for Cannabis Operators: Lessons from Anaheim’s IgniteIt 2025
LOS ANGELES- The cannabis industry has always been about resilience, reinvention, and relentless adaptation. At this year’s IgniteIt Market Spotlight: California (formerly the Benzinga Cannabis Conference) in Anaheim, that message was louder than ever. The event gathered California’s leading operators, investors, regulators, and innovators for a candid look at what comes next—and what must change ...
Global Cannabis Market Tightens Amid Surging Demand and Supply Snags
LOS ANGELES – Germany's medical Cannabis imports jumped more than 400% in H1 2025, pushing the European market into a period of rapid expansion and testing the limits of international supply chains. That surge has drawn heavy exports from Canada and created openings for established players while squeezing margins for others. The Federal Institute for ...
Poll Finds Broad Voter Support for Legal Hemp with Stricter Safeguards
WASHINGTON – A national survey released this week reveals that a solid majority of American voters back the continued legality of consumable hemp products, provided federal authorities introduce tougher safety and licensing rules aimed at shielding children and ensuring consumer protections. The poll, carried out by McLaughlin & Associates on behalf of the Hemp Industry ...
Cannabis Industry Eyes Quadrupled Growth Through 2033, Research and Markets Reports
LOS ANGELES – A new report from Research and Markets forecasts the global Cannabis market will expand from $39.1 billion in 2024 to $151.72 billion by 2033, reflecting a compound annual growth rate (CAGR) of 16.26% over the next eight years. This projection, detailed in the firm's latest analysis, attributes the surge to steady rises ...
From Cherokee to California: The New Bipartisan Crackdown on ‘Kid-Friendly’ Cannabis Marketing
LOS ANGELES- The California Department of Cannabis Control (DCC) issued fresh guidance this week reminding licensees that marketing, packaging, and labeling that could appeal to minors is strictly prohibited under MAUCRSA. It specifically highlighted bright candy-like visuals, seasonal promotions, and digital ordering systems as risk areas — the exact same themes Tillis (main image) cited ...
Target Quietly Enters the THC Beverage Market — As Republicans Push to Recriminalize Hemp
LOS ANGELES- Target — one of America’s largest retailers — has quietly begun stocking THC-infused beverages at select stores in Minnesota, signaling one of the most significant steps yet in the mainstreaming of Cannabis consumer products. According to reporting by Marijuana Moment, the company is piloting sales of hemp-derived THC beverages in about ten Minnesota ...
Cannabis Debt Yields Show Wide Gaps Among Top Operators, Viridian Analysis Finds
LOS ANGELES – A fresh assessment of credit profiles among leading U.S. Cannabis companies points to notable discrepancies in debt pricing that could signal untapped value for savvy investors and fixed-income players. Viridian Capital Advisors released its Weekly Credit Report, ranking the top 25 cultivation and retail operators based on 11 key market and financial ...
Canopy Growth Shifts DOJA Site to Medical-Only Production in Canada
SMITHS FALLS, ON – Canopy Growth Corporation has repurposed its DOJA cultivation facility in Kelowna, British Columbia, to focus solely on medical Cannabis. The change positions the site as a dedicated supplier for its Spectrum Therapeutics brand, targeting patients including military veterans. Under a new micro-cultivation license, the upgraded facility will grow limited runs of ...
New National Survey Highlights Cannabis Engagement Rise, Backing Broader Access and Uniform Legal Framework
LOS ANGELES – A fresh national survey underscores Cannabis's deepening foothold in American life, with 31% of adults reporting use within the last six months. Released last month, the MRI-Simmons 2025 National Cannabis Study also captures widespread agreement on the plant's role in generating tax dollars, bolstering community businesses, and delivering wellness gains. The findings, ...
Case Study: Better Data, Better Decisions: How Clean Inputs Strengthen Cannabis Strategy
NEW YORK- In a highly regulated and competitive industry like Cannabis, data isn’t just numbers on a spreadsheet — it’s the foundation of effective decision-making. Yet many operators still struggle with messy, inconsistent, or incomplete data that undermines inventory management, complicates operations, and blunts strategic insights. No software platform, no matter how advanced, can produce ...
France Upholds Pesticide Ban, Guaranteeing Survival of the Bees
LOS ANGELES- Over the past decade, France has stood at the center of Europe’s fight to protect pollinators from the devastating effects of pesticides. In 2018, the nation became the first EU member to ban several neonicotinoid insecticides—chemicals long linked to colony collapse and bee mortality. These so-called “bee-killing” pesticides disrupt navigation, reproduction, and immune ...
OPINION: The People Have Spoken: It’s Time to End Federal Cannabis Prohibition (and Release the Epstein Files)
LOS ANGELES- With 87% of Americans supporting Cannabis legalization — and nearly 80% demanding the release of the Epstein files — public consensus on reform and transparency has never been stronger. The question now is whether Republican leadership will finally act. Public opinion on Cannabis has reached rare, bipartisan clarity. In the most recent Pew ...
How Professional Services Firms That Serve Cannabis Can Thrive in the Wellness Industry
NEW YORK- Professional service providers — from accountants and attorneys to brand strategists and tech consultants — have played an indispensable role in legitimizing and professionalizing the Cannabis sector. These same firms now have a once-in-a-generation chance to apply their expertise to another high-growth, fragmented market: wellness. The logic is simple. Cannabis and wellness share ...
Case Study: Better Data, Better Decisions: How Clean Inputs Strengthen Cannabis Strategy
LOS ANGELES- In a highly regulated and competitive industry like cannabis, data isn’t just numbers on a spreadsheet — it’s the foundation of effective decision-making. Yet many operators still struggle with messy, inconsistent, or incomplete data that undermines inventory management, complicates operations, and blunts strategic insights. No software platform, no matter how advanced, can produce ...
