Insights
DOJ Urges SCOTUS to Ban Cannabis Consumers from Owning Guns
WASHINGTON, D.C. –The U.S. Department of Justice is strongly urging the Supreme Court to uphold a federal rule that bars Cannabis consumers from legally owning or purchasing firearms. In a brief filed with the Court, Solicitor General D. John Sauer argues that banning Cannabis users from gun ownership is consistent with American history. The DOJ ...
Opinion: The Timing Has Never Been Better for Industrial Hemp
LOS ANGELES- A few years ago, ‘sustainable’ was a buzzword. Using the word ‘sustainable’ in marketing messages was a clever way for a company or brand appear to be living in the now, without having to do much to prove it. Times are changing. Governments are tightening purchasing standards. Corporations are being required to measure ...
Prohibition Partners Released Poland Medical Cannabis Market Review
WARSAW – Prohibition Partners has published its Poland Medical Cannabis Market Review 2026, a detailed examination of pharmacy-level sales data through the full year 2025 along with projections for 2026 and 2027. The report, prepared with input from analyst Alfredo Pascual, draws directly from records maintained by Poland’s Centrum e-Zdrowia. It covers 84 consecutive months ...
Opinion: The Hemp Industry Has Finally Split Into Two Lanes
LOS ANGELES- The word “hemp” can mean five different things depending on who is talking, that era is finally ending. The industry didn’t get simpler, federal policy is forcing it to. It’s something I have been fighting for for a long time. The result of the impending ‘hemp ban’ is a hard separation between intoxicating ...
Cannabis-Infused Products Market to Reach $41B Billion in 2026, Research and Markets Reports
LOS ANGELES – Research and Markets has published its latest report on the Cannabis-infused products sector, forecasting the global market to grow from $33.62 billion in 2025 to $41.44 billion this year, a compound annual growth rate of 23.2%. The analysis extends the outlook through 2030, when the market is expected to reach $94.42 billion ...
New Study: Medical Cannabis Linked to Measurable Sleep Improvements
NEW YORK- A newly published observational study in PLOS Mental Health adds real-world data to the ongoing discussion around Cannabis and sleep therapeutics. Researchers analyzed outcomes from 124 patients enrolled in the UK Medical Cannabis Registry who were prescribed cannabis-based medicinal products (CBMPs) after failing to respond to conventional insomnia treatments. The data were reported ...
What is Cannabis 3.0? From Brand Expansion to Platform Discipline
LOS ANGELES- If Cannabis 1.0 was legalization and survival, and Cannabis 2.0 was scale and brand proliferation, Cannabis 3.0 is something far more structural. It is the shift from product velocity to process discipline. From retail differentiation to clinical readiness. From promotional cycles to repeatable systems. Cannabis 3.0 is not louder. It is tighter. In ...
350 Retail Cap and Tier V Cultivation Limits: What Virginia’s Scarcity Model Means for License Strategy
RICHMOND- Virginia’s adult-use design is built on scarcity and structural oversight. The 350 retail cap materially limits market density, shaping site selection and long-term valuation models. Tier V cultivation remains limited to five large operators. Combined with Board authority to impose regional caps, supply will be intentionally constrained. Wholesale compression risk is therefore lower than ...
Virginia Adult-Use Applications Expected in 2026: Operators Should Begin Structuring Now
NEW YORK- Virginia’s adult-use Cannabis legislation is now in reconciliation after both the House (HB 642) and Senate (SB 542) advanced competing sales frameworks. For operators, the question is no longer whether retail will launch—but when and under what final tax and allocation structure. The House bill maintains a November 1, 2026 retail activation date, ...
Missouri Cannabis Sales Hit Record $1.5B in 2025
JEFFERSON CITY – Missouri's regulated Cannabis market posted its strongest year yet in 2025, with retailers recording approximately $1.5 billion in total sales, according to figures from the Missouri Department of Health and Senior Services. The total, which some reports round to $1.52 billion when including precise monthly aggregates, marked a modest increase of about ...
As November Looms, the Intoxicating Hemp Industry Carries On — Calmly, Confidently, and Perhaps Optimistically
NEW YORK - Across the United States, the intoxicating hemp sector is behaving as though November 2026 is just another month on the calendar — not a potential regulatory cliff. That’s when new federal restrictions, embedded in last year’s government funding legislation, are scheduled to take effect. The measure tightens the legal definition of hemp ...
OPINION: The Cannabis Industry That Left Black America Behind
LOS ANGELES- America’s legal Cannabis industry loves to tell a redemption story: a plant once criminalized is now regulated, normalized, and generating billions in tax revenue. But redemption for whom? Black History Month shouldn’t just be about celebration. It should force a real conversation about whether industries built on past harm have actually delivered repair. ...
Week in Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – The Cannabis and Psychedelics sectors remain in a state of flux, balancing regulatory progress, market milestones, and corporate maneuvers with persistent challenges. Mature markets posted impressive revenue numbers, major operators strengthened their financial footing through refinancing and asset sales, regulatory bodies advanced consumer-friendly policies in several states, and psychedelics continued to gain ...
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. Labels like “clean” and “values-based” have moved from niche to norm. The strongest brands aren’t louder, but clearer. And the ...
Beverage Emulsion Market Projected to Reach $3.3B by 2035
LOS ANGELES – The beverage emulsion market, a key ingredient sector for flavor stability and cloud effects in drinks, continues to show steady expansion according to recent industry data. Towards FnB, a market research firm affiliated with Precedence Research, projects the global beverage emulsion market to reach $2.3 billion in 2026 and climb to $3.3 ...
Week in Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – The Cannabis and Psychedelics worlds delivered a fresh wave of momentum that’s turning heads from boardrooms to ballot boxes. States pushed bold new frontiers in therapeutic access, millions of Americans embraced microdosing for everyday edge, heavyweights expanded their footprints both locally and internationally, and science unlocked ancient secrets for smarter production. Federal ...
Viridian Forecasts Accelerated M&A in Cannabis This Year
LOS ANGELES – Viridian Capital Advisors, a New York-based firm specializing in Cannabis finance and advisory services, has released its Key Insights for the U.S. Cannabis sector in 2026. The firm's analysts forecast a pickup in merger and acquisition activity, driven by several converging factors. A key catalyst, according to Viridian, will be the completion ...
Cannabis Cultivation Market Forecast to Reach $465B by 2030
LOS ANGELES – A recent report from Research and Markets projects the global Cannabis cultivation market to reach $464.91 billion by 2030, up from $207.46 billion in 2025, reflecting a compound annual growth rate (CAGR) of 17.4% from 2026 onward. The analysis attributes this trajectory to sustained legalization efforts across jurisdictions, growing consumer preference for ...
Is the Movement to Repeal Adult-Use Cannabis in Three States a Real Threat to Their Budgets?
NEW YORK – In a development that has raised eyebrows among industry watchers, advocacy groups in Massachusetts, Maine, and Arizona are pushing ballot measures to dismantle key elements of adult-use Cannabis programs, even as these markets generate substantial tax dollars for state coffers. The proposals, which aim to preserve medical Cannabis while curtailing recreational sales, ...
U.S. Legal Cannabis Sales Hit $2.3B in December, Lifting 2025 Total to $27B
LOS ANGELES – Legal Cannabis sales across the United States reached $2.3 billion in December, pushing the full-year figure for 2025 to $27 billion. The month’s tally edged out November’s $2.2 billion and aligned closely with October’s $2.3 billion, pointing to steady demand in a sector now spanning dozens of markets. This performance draws from ...
Who Will Decide Cannabis Legalization? The Math Will.
LOS ANGELES -For decades, Cannabis reform in the United States has moved unevenly—state by state, ballot by ballot, crisis by crisis. On paper, federal prohibition still stands, and national politics remain polarized. But economically and politically, the ground beneath the country is shifting. Those shifts are quietly aligning in favor of nationwide recreational Cannabis legalization ...
U.S. Hempcrete Market Set for Steady Rise to $10.6B by 2033
LOS ANGELES – The market for hempcrete, a lightweight composite material derived from the woody core of the hemp plant, stands at $7.83 billion this year and could reach $10.6 billion by 2033. That trajectory points to a compound annual growth rate (CAGR) of 3.86%, reflecting measured progress in a sector tied closely to the ...
Medicare’s CBD Shift Signals Validation—But a Looming Hemp Ban Clouds the Path for Seniors
NEW YORK- For decades, seniors managing chronic pain, inflammation, anxiety, or sleep disruption have relied largely on pharmaceuticals—often with long lists of side effects. That landscape is starting to change. Medicare is preparing to recognize cannabidiol (CBD) as a reimbursable therapeutic option for older Americans, marking a major federal acknowledgment of CBD’s medical value. At the ...
Cannabis Market’s Hidden Scale: New Estimates Point to $90B U.S. Potential
LOS ANGELES – Viridian Capital Advisors' latest Chart of the Week dives into recreational Cannabis sales across nine mature markets (Michigan, Montana, Alaska, New Mexico, Massachusetts, Colorado, Oregon, Washington, and Nevada) to gauge true consumer appetite. Using 2025 sales projections, Viridian Capital Advisors uncovers what looks like a consistent appetite among American adults: roughly $300 ...
U.S. Cannabis Operators Trail Canadian Counterparts in Valuation Metrics, Tied to Tax Constraints
LOS ANGELES – In the ongoing tug-of-war between regulatory challenges and market potential in the Cannabis sector, a fresh analysis underscores how a longstanding IRS provision continues to weigh on American companies. According to Viridian Capital Advisors' latest Chart of the Week, the disparity in enterprise value-to-EBITDA multiples between top U.S. multi-state operators (MSOs) and ...
