Insights
Canopy Growth Shifts DOJA Site to Medical-Only Production in Canada
SMITHS FALLS, ON – Canopy Growth Corporation has repurposed its DOJA cultivation facility in Kelowna, British Columbia, to focus solely on medical Cannabis. The change positions the site as a dedicated supplier for its Spectrum Therapeutics brand, targeting patients including military veterans. Under a new micro-cultivation license, the upgraded facility will grow limited runs of ...
New National Survey Highlights Cannabis Engagement Rise, Backing Broader Access and Uniform Legal Framework
LOS ANGELES – A fresh national survey underscores Cannabis's deepening foothold in American life, with 31% of adults reporting use within the last six months. Released last month, the MRI-Simmons 2025 National Cannabis Study also captures widespread agreement on the plant's role in generating tax dollars, bolstering community businesses, and delivering wellness gains. The findings, ...
Case Study: Better Data, Better Decisions: How Clean Inputs Strengthen Cannabis Strategy
NEW YORK- In a highly regulated and competitive industry like Cannabis, data isn’t just numbers on a spreadsheet — it’s the foundation of effective decision-making. Yet many operators still struggle with messy, inconsistent, or incomplete data that undermines inventory management, complicates operations, and blunts strategic insights. No software platform, no matter how advanced, can produce ...
France Upholds Pesticide Ban, Guaranteeing Survival of the Bees
LOS ANGELES- Over the past decade, France has stood at the center of Europe’s fight to protect pollinators from the devastating effects of pesticides. In 2018, the nation became the first EU member to ban several neonicotinoid insecticides—chemicals long linked to colony collapse and bee mortality. These so-called “bee-killing” pesticides disrupt navigation, reproduction, and immune ...
OPINION: The People Have Spoken: It’s Time to End Federal Cannabis Prohibition (and Release the Epstein Files)
LOS ANGELES- With 87% of Americans supporting Cannabis legalization — and nearly 80% demanding the release of the Epstein files — public consensus on reform and transparency has never been stronger. The question now is whether Republican leadership will finally act. Public opinion on Cannabis has reached rare, bipartisan clarity. In the most recent Pew ...
How Professional Services Firms That Serve Cannabis Can Thrive in the Wellness Industry
NEW YORK- Professional service providers — from accountants and attorneys to brand strategists and tech consultants — have played an indispensable role in legitimizing and professionalizing the Cannabis sector. These same firms now have a once-in-a-generation chance to apply their expertise to another high-growth, fragmented market: wellness. The logic is simple. Cannabis and wellness share ...
Case Study: Better Data, Better Decisions: How Clean Inputs Strengthen Cannabis Strategy
LOS ANGELES- In a highly regulated and competitive industry like cannabis, data isn’t just numbers on a spreadsheet — it’s the foundation of effective decision-making. Yet many operators still struggle with messy, inconsistent, or incomplete data that undermines inventory management, complicates operations, and blunts strategic insights. No software platform, no matter how advanced, can produce ...
Trump Video Fuels Cannabis Stock Surge, Yet Analysts Question Depth of Policy Shift
LOS ANGELES – A recent video posted by President Donald Trump on Truth Social, touting support for CBD products under the Farm Bill, triggered a sharp but fleeting uptick in valuations for major multi-state Cannabis operators, according to a fresh analysis from Viridian Capital Advisors. The post, which highlights federal reimbursement for elder-focused CBD and ...
Ohio Cannabis Health and Business Summit Returns to I-X Center October 3-4, 2025
CLEVELAND, OH – September 16, 2025 — The Ohio Cannabis Health and Business Summit (OCHBS), founded by entrepreneur and community leader Lenny Berry, returns this fall with its biggest gathering yet. Some of the organizers of OCHBS What began as a grassroots effort to bring healthcare leaders, business innovators, and the cannabis community together has grown ...
Cracking the Code to California Cannabis Success: Anaheim Hosts Market Spotlight on October 8
LOS ANGELES- California is the largest Cannabis market in the world, setting trends that shape global culture, regulation, and business strategy. On October 8, 2025, leaders from across the industry will gather in Anaheim for IgniteIt’s Market Spotlight: California — a one-day event focused on actionable strategies for operators, investors, and policymakers. After two sold-out ...
Week In Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – Wrapping up September 2025, it's clear the U.S. Cannabis sector is buzzing with a mix of encouraging expansion signs and sobering challenges, ranging from record-breaking sales in emerging markets to the frustrating realities of illicit infiltration, margin squeezes, and Trump’s tariff pressures. While psychedelics research simmers quietly without major breakthroughs, Cannabis operators ...
Porter’s Five Forces Unpack Cannabis Sector Pressures: Insights for 2025 Investors
LOS ANGELES – The boards of multi-state operators and decision-makers orchestrating Cannabis deals, investors and analysts, the experts behind cultivation ops in emerging markets and the multilevel executives in our industry often turn to a classic tool for dissecting profit margins: Michael Porter's Five Forces Framework. Debuted in 1979, the approach examines competitive pressures through ...
Winners and Losers in Cannabis: The Efficiency Divide
LOS ANGELES — The U.S. Cannabis industry is evolving—but not in the way headlines suggest. Yes, national retail sales remain strong at a $32 billion annualized pace. And yes, states like New York and Ohio are posting impressive gains following adult-use rollouts. But the real story—the one determining which operators thrive and which fade away—is ...
Highly Capitalized Network Launches “Battle of the Brands” — A New Show Redefining Cannabis Marketing Conversations
LOS ANGELES— Highly Capitalized Network (HCN), a leading business and financial media platform for Cannabis, today announced the launch of its newest original series: Battle of the Brands. This new podcast series brings together some of the most respected voices in the industry for candid conversations about the future of Cannabis branding, marketing, and consumer ...
Cannabis Market Faces Inevitable Wave of Consolidations to Keep the Pace of Dynamics
LOS ANGELES – Viridian Capital Advisors' Chart of the Week painted a picture of a highly fragmented U.S. Cannabis industry, where the top five multi-state operators (MSOs) generated about $4.8 billion in revenue, equating to roughly 12% of the total market, a notable drop from 17% in 2021. This erosion stemmed from gains by large ...
Rad Recruitment Launches “AIRS – AI Recruitment Systems” to Help Cannabis Operators Hire Faster, Smarter, and at Lower Cost
LOS ANGELES - FOR IMMEDIATE RELEASE - Rad Recruitment Launches “AIRS – AI Recruitment Systems” to Help Cannabis Operators Hire Faster, Smarter, and at Lower Cost Embedded, AI-powered talent system greatly reduces time-to-hire and talent spend while strengthening employer branding and compliance across tightly regulated markets. September 9, 2025 — Rad Recruitment, a division of ...
Europe’s Medical Cannabis Sector Shows Steady Expansion
LOS ANGELES – Prohibition Partners’ report indicates that Europe's medical Cannabis market could hit approximately €1.4 billion this year, driven by demand in key countries like Germany and the United Kingdom. Analysts point to a combination of policy shifts and patient growth as factors supporting this trajectory, though inconsistencies in national rules continue to temper ...
Medical Cannabis Finds Favor Among Seniors Across Continents
LEIPZIG, WASHINGTON – Medical Cannabis adoption among older populations is accelerating, with recent data from Germany and the United States illustrating parallel trends in usage for chronic and age-specific conditions. In Germany, following partial legalization in April 2024, Grünhorn Apotheke documented a 640% spike in prescriptions for patients aged 55 and above, peaking at 711% ...
Cannabis Real Estate Trends: What’s Selling Right Now
LOS ANGELES- The Cannabis industry continues to evolve at a rapid pace — but one thing remains constant: real estate is the foundation of every successful Cannabis business. The right property doesn’t just house operations; it determines whether a company can get licensed, open its doors quickly, and compete effectively in a tightly regulated environment. ...
HBA Pushes for Regulatory Framework on Hemp-Derived THC Beverages in Pennsylvania
HARRISBURG – The Hemp Beverage Alliance (HBA), a trade group with close to 400 members in the United States, Canada and the United Kingdom, has launched an initiative to set up guidelines for hemp-derived THC beverages in Pennsylvania. The effort comes as state officials grapple with budget pressures and a dip in alcohol sales, while ...
Cannabis MSOs Face Manageable 2026 Debt Maturities, Viridian Analysis Shows
LOS ANGELES – Major Cannabis operators are navigating a once-daunting wave of debt due in 2026 with greater ease than anticipated, according to a recent chart from Viridian Capital Advisors. The analysis examines cash sources and uses for 12 leading MSOs, highlighting fixed charges like taxes, leases, interest, capital expenditures, and maturing debt. It portrays ...
The Scrappy Cannabis Retailer’s Playbook
LOS ANGELES- A Practical Guide to Building a Smarter Marketing System by Tim Naughton. The Cannabis retail landscape is competitive, taxed heavily, and increasingly crowded by new entrants including Hemp and THCA brands selling direct to consumer. In this hyper-competitive and dynamic environment, marketers ought to live on the cutting edge, looking for opportunities to ...
Cultivation Sector Outshines Modest Cannabis Capital Drop, Viridian Capital Advisors Reports
LOS ANGELES – Capital raising in the Cannabis industry has dipped slightly this year, with year-to-date (YTD) totals reaching $1.54 billion as of September 2025, a 2.4% drop from $1.58 billion in the same period last year. On a last-12-months basis, the figure stands at $2.3 billion, down 1.6% from 2024. A notable shift has ...
Cannabis Stocks Rally but Remain Undervalued Relative to Peers, Viridian Report Finds
LOS ANGELES – U.S. Cannabis companies have posted impressive gains this year, yet their valuations still trail those of comparable industries, a new analysis from Viridian Capital Advisors indicates. The Weekly Chart by Viridian plots enterprise value multiples based on 2025 earnings before interest, taxes, depreciation, and amortization (EBITDA) against expected revenue growth from 2024 ...
Opinion: Rolling Toward a Greener Future: The Case for Industrial Hemp Toilet Paper
LOS ANGELES–When most people think about sustainability, they imagine renewable energy, electric cars, or organic farming. I don’t know many who stop to consider the humble roll of toilet paper. But TP production has a significant environmental cost, and the way we make and use it shows how everyday choices affect forests, water, and the ...
