Insights
Cannabis Stocks Rally but Remain Undervalued Relative to Peers, Viridian Report Finds
LOS ANGELES – U.S. Cannabis companies have posted impressive gains this year, yet their valuations still trail those of comparable industries, a new analysis from Viridian Capital Advisors indicates. The Weekly Chart by Viridian plots enterprise value multiples based on 2025 earnings before interest, taxes, depreciation, and amortization (EBITDA) against expected revenue growth from 2024 ...
Opinion: Rolling Toward a Greener Future: The Case for Industrial Hemp Toilet Paper
LOS ANGELES–When most people think about sustainability, they imagine renewable energy, electric cars, or organic farming. I don’t know many who stop to consider the humble roll of toilet paper. But TP production has a significant environmental cost, and the way we make and use it shows how everyday choices affect forests, water, and the ...
STUDY: Cannabis Consumers Engage in Greater Levels of Physical Exercise
OKLAHOMA CITY–Middle-aged adults are more likely to engage in physical activities on days when they also consume cannabis, according to data published in the journal Addictive Behaviors. Researchers affiliated with the University of Oklahoma assessed the relationship between cannabis use and moderate-to-vigorous physical activity (MVPA) in a cohort of 98 healthy middle-aged adults. They found that participants typically engaged in ...
Google Launches Limited Test of Cannabis Advertising on Its Search Platform in Canada
TORONTO – Google has started a restricted trial allowing select Canadian Cannabis companies to place ads on its search engine, marking a cautious step toward easing long-standing prohibitions on such promotions. The initiative, which went live on August 25, 2025, permits only federally licensed operators to run advertisements for Cannabis products and services through Google ...
Cannabis Stocks Climb 79% in a Month, But Path to Past Highs Remains Uncertain
LOS ANGELES – Publicly traded Cannabis companies have seen sharp gains recently, with the AdvisorShares Pure US Cannabis ETF (MSOS) climbing about 79% over the past month. This rally prompts questions about sustainability and potential for further upside, according to analysis from Viridian Capital Advisors. The firm's latest chart highlights monthly price increases for 11 ...
Trump’s Potential Cannabis Rescheduling Sparked Stock Rise and Industry Uncertainty
LOS ANGELES – On August 11, 2025, President Donald Trump’s public comments on potentially rescheduling Cannabis from Schedule I to Schedule III under the Controlled Substances Act skyrocketed Cannabis stocks. The AdvisorShares Pure U.S. Cannabis ETF (MSOS) jumped 28%, its best day since 2022, while the Amplify Alternative Harvest ETF (MJ) gained over 26%, marking ...
Hemp-Derived THC Beverages Gain Traction as U.S. Alcohol Consumption Declines
LOS ANGELES – Hemp-derived THC beverages generated $382 million in sales in 2024, a marked increase from previous years, yet 2025 projections indicate tempered growth at $571 million, climbing to $756 million by 2029 with a compound annual growth rate (CAGR) of approximately 14%. THC beverages are gaining momentum as alternatives to alcohol, particularly as ...
Playing to Win: How Strategy Really Works for Cannabis Leaders
LOS ANGELES -The Cannabis industry is filled with ambitious operators, visionary founders, and well-funded enterprises. Yet despite enormous energy and investment, many companies still struggle to answer the most fundamental question in business: what is our strategy? Too often, Cannabis leadership mistakes survival for strategy. But survival alone is not a winning aspiration. To move ...
MSOs Confront Billions in Uncertain Tax Liabilities
LOS ANGELES – U.S. Cannabis operators continue to navigate the constraints of IRS Section 280E, which bars deductions for standard business expenses and drives up effective tax rates. Major multi-state Cannabis operators (MSOs) have leaned on legal opinions to expense these taxes without immediate payment, instead accruing them as uncertain tax liabilities (UTLs) on their ...
A LIFE IN A DAY: David Peck, CEO of Headquarters
LOS ANGELES- In this edition of A LIFE IN A DAY, Highly Capitalized Network catches up with David Peck, the founder and CEO of Headquarters (HQ)—an operations partner for Cannabis businesses across the country. Headquarters helps retailers and operators run smoother by handling the work most companies don’t have time or teams for: staffing, systems, ...
Cannabis MSOs Face High-Stakes Tax Dilemma as Rescheduling Decision Looms Under Trump
As Trump's administration weighs reclassifying Cannabis to Schedule III, Cannabis giants continue to contend with hefty uncertain tax liabilities under IRS Section 280E, a rule that has long hampered their financial flexibility. A recent report from Viridian Capital Advisors estimates these "Uncertain Tax Liabilities" (UTLs) at approximately $2.3 billion across key industry players, highlighting a ...
Cannabis Stocks Show Sensitivity to Q2 2025 Earnings Despite Market Volatility
LOS ANGELES – In the Cannabis industry, where trading often revolves around speculation and regulatory rumors, a recent analysis suggests that core financial performance still influences investor behavior. According to a recent report from Viridian Capital Advisors, industry stocks respond to quarterly earnings surprises, challenging the notion that fundamentals take a backseat. Viridian's latest Chart ...
BREAKING: Trump Signals Possible Cannabis Reclassification Within Weeks
LOS ANGELES- President Donald Trump said Monday that his administration is actively considering shifting Cannabis to a lower-risk category under federal law — a move that could have sweeping implications for the industry. Speaking at a White House press briefing, Trump described the process as still in its early stages but suggested a decision could ...
Case Study: Grupo Flor: A Cannabis Turnaround Driven by Strategic Focus
SALINAS- When Mark Collins joined Grupo Flor as Chief Financial Officer, the California-based vertically integrated Cannabis company was in severe financial and operational distress. The business held multiple licenses across retail, cultivation, manufacturing, and distribution—far more than it could manage profitably. Heavy tax liabilities and operational inefficiencies threatened the company’s survival. This case study details ...
Did Psilocybin Arrive From Outer Space? New Genomic Study Opens the Door to a Cosmic Possibility
LOS ANGELES — The psychedelic compound psilocybin has long intrigued researchers for its potential to treat mental health conditions, but a groundbreaking study is now shedding new light on where these mushrooms came from—and it’s sparking speculation that their origins could be cosmic. A team from the University of Utah and the Natural History Museum ...
Cannabis Giants Grapple with Weak ROIC, Viridian Report Finds
LOS ANGELES – A recent analysis by Viridian Capital Advisors paints a somber picture for the Cannabis industry, projecting that none [!] of the 11 major companies studied will achieve a Return on Invested Capital (ROIC) exceeding their Weighted Average Cost of Capital (WACC) in 2025. This gap signals potential value destruction for investors, as ...
Cannabis Real Estate Valuations Highlight Sector Dynamics
LOS ANGELES – A recent report from Viridian Capital Advisors sheds light on the valuations of four key players in the U.S. Cannabis real estate sector: Chicago Atlantic and AFC Gamma, the leading specialty lenders, and NewLake Capital and Innovative Industrial Properties (IIPR), the top sales-leaseback providers. These companies, critical to the infrastructure of Cannabis ...
Ayr Wellness Faces Drastic Restructuring as Noteholders Take Control
LOS ANGELES – Ayr Wellness Inc., a prominent player in the U.S. Cannabis industry, is set to undergo a seismic restructuring that could mark the end of the company as it exists today. On July 30, Ayr announced a Restructuring Support Agreement (RSA) that hands significant control to its senior secured noteholders. The move signals ...
Cannabis Rescheduling Omitted from Cole’s Priorities, Raising Questions About Trump’s Stance
LOS ANGELES – In a surprising turn, newly appointed DEA administrator Terrance Cole has sidelined Cannabis rescheduling, despite pledging it as a top priority during his April 2025 Senate Judiciary Committee hearing. According to a recent strategic priorities document released by Cole, Cannabis reform was conspicuously absent, leaving advocates and analysts questioning the administration’s direction ...
New York’s Licensing Blunder
NEW YORK – NY’s adult-use cannabis market, now boasting 436 licensed dispensaries [a 93-store increase since late 2024] has hit a snag. The Office of Cannabis Management (OCM) recently acknowledged a critical error in its compliance measurements and issued a proximity correction. A state law prohibits dispensaries within 500 feet of schools or places of ...
Hemp Fiber Market Set to Soar to $30 Billion by 2033, New Analysis Reveals
LOS ANGELES – The global hemp fiber market is poised for explosive growth, with a recent analysis forecasting a valuation exceeding $30 billion by 2033. According to a report by Astute Analytica, the market, valued at $5.78 billion in 2024, is expected to achieve a robust compound annual growth rate (CAGR) of 20.12% over the ...
Rep. Salud Carbajal Responds to DHS Claims After ICE Raid at Cannabis Farm
LOS ANGELES- U.S. Representative Salud Carbajal (D‑CA‑24) is facing criticism following a July 10 ICE raid at two Glass House Farms cannabis cultivation sites in Carpinteria and Camarillo, California. The Department of Homeland Security (DHS) alleges Carbajal “doxxed” an ICE public affairs officer by publicly displaying the agent’s business card to protesters, leading to injuries ...
Pennsylvania Senators Introduce Bipartisan Bill to Legalize Recreational Cannabis
LOS ANGELES- Pennsylvania lawmakers today announced the introduction of two parallel bipartisan bills aimed at legalizing adult-use recreational cannabis. The effort builds on mounting momentum amid state budget pressures and growing public support. In the Senate, Republican Sen. Dan Laughlin (R‑49) and Democratic Sen. Sharif Street (D‑3) unveiled Senate Bill 120 on July 10. The legislation would permit adults ...
DaySavers Introduces ‘Higher Potential’ Scholarship with Over $25,000 in Cannabis Education Awards
LOS ANGELES- DaySavers, the pre‑roll accessories brand under Custom Cones USA, has launched its inaugural Higher Potential Cannabis Education Scholarship—a collective effort backed by industry partners, offering more than $25,000 in financial support for current and aspiring cannabis professionals The scholarship bundle includes direct monetary grants, tuition‑free access to cannabis-related courses and certification programs, mentorships, ...
California Farmworker Dies Following Greenhouse Fall During Chaotic ICE Raid
LOS ANGELES- A 57‑year‑old farmworker, identified as Jaime Alanis Garcia, has died from injuries sustained after falling approximately 30 feet from a greenhouse roof during a July 10 ICE-led raid at a Glass House Farms cannabis facility in Camarillo, California — the first fatality linked to the Trump administration’s recent immigration enforcement efforts. The raid targeted two ...
