M4MM
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
OPINION: Careful What You Wish For, You Might End Up With A 12-Inch Pianist
LOS ANGELES- The regulated cannabis industry should be collectively objecting to the language in the Big Beautiful Bill that effectively makes intoxicating hemp products illegal in 12 months. They should be screaming from the roof ...
Flower by Edie Parker Teams Up with Verano for Florida Cannabis Debut, Spotlights Rapper JT in Promo Campaign
MIAMI – Flower by Edie Parker, a female-founded, premium Cannabis brand known for its vibrant designs, has struck an exclusive deal with Verano Holdings Corp. to roll out its products across the Sunshine State's medical ...
AbbVie Reveals $900M Upfront Payment in Psychedelic Deal, Signaling Strong Bet on Bretisilocin
CHICAGO – AbbVie Inc. disclosed in a recent securities filing that it handed over $900 million in cash at the outset of its acquisition of bretisilocin, the experimental psychedelic compound acquired from Gilgamesh Pharmaceuticals aimed ...
Rubicon Organics Secures $4M Financing for Facility Upgrades
VANCOUVER, BC – Rubicon Organics Inc. closed a $4 million credit package with Community Savings Credit Union to finance upgrades at its production sites. The deal breaks down into a $3 million term loan carrying ...
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
VA to Explore Psychedelics for PTSD and Depression
LOS ANGELES- In a groundbreaking move, the Department of Veterans Affairs (VA) is funding research into the therapeutic potential of psychedelics for treating mental health conditions like post-traumatic stress disorder (PTSD) and depression in veterans. ...
Maine’s Booming Cannabis Market Faces Challenges Amid Falling Prices
LOS ANGELES— Maine's regulated adult-use cannabis industry recorded over $200 million in sales in 2023, marking a significant 36% increase from the previous year. Despite these robust figures, released by the state Office of Cannabis ...
DEA Clarifies Legality of Psychedelic Mushroom Spores, Highlighting Regulatory Complexities
WASHINGTON, D.C. — The U.S. Drug Enforcement Administration (DEA) recently provided a crucial clarification on the legal status of psychedelic mushroom spores. According to a statement from Terrence Boos, Chief of the DEA's Drug and ...
West Virginia Eyes Cannabis Legalization in Fight Against Fentanyl Crisis
NEW YORK— As West Virginia's legislative session unfolds, the topics of cannabis legalization and the fentanyl crisis are taking center stage. Senate President Craig Blair, speaking at a press event on January 5, indicated that ...
Over 2.3 Million Cannabis Convictions Pardoned in U.S. Since 2018
LOS ANGELES- In a significant move towards criminal justice reform, U.S. state courts have pardoned or expunged over 2.3 million cannabis-related convictions since 2018, with about half a million cases resolved in the last year ...
Ohio Governor Advocates for Ban on Intoxicating Hemp Products Amid Cannabis Regulation Efforts
LOS ANGELES— Ohio Governor Mike DeWine has urged state legislators to ban hemp-derived cannabinoids, including delta-8 THC, citing potential risks to children. The call for legislative action comes as Ohio prepares to navigate the complexities ...
Florida Bill Proposes THC Limits in Cannabis Amid Legalization Debates
LOS ANGELES- In a move that could significantly impact the cannabis industry in Florida, State Representative Ralph Massullo has introduced a bill proposing to limit the potency of THC in cannabis products. This legislative effort ...
Canopy Growth Secures US$30 Million in Private Placement to Bolster Liquidity and Reduce Debt
NEW YORK – In a significant move to strengthen its financial position, Canopy Growth Corporation, a leading North American cannabis and consumer packaged goods company, has announced a major private placement offering. On January 9, ...
Tilray Brands Q2 Report Amid Cannabis and Beverage Expansion
LOS ANGELES- Tilray Brands, Inc., Cannabis and consumer packaged goods industries, has announced its financial results for the second quarter of fiscal year 2024, ended November 30, 2023. The company has reported a record net ...
Germany’s Path to Cannabis Legalization: A Potential Boon for Global Markets and U.S. Investors
BERLIN — Germany's recent announcement to legalize recreational cannabis use for adults has set the stage for what is expected to be a multi-billion dollar market, sparking significant interest from investors, companies, and countries worldwide, ...
MAPS Public Benefit Corporation Secures Over $100 Million for Groundbreaking PTSD Therapy
LOS ANGELES- MAPS Public Benefit Corporation a key player in mental healthcare innovation, has announced an oversubscribed Series A financing round, raising over $100 million. This significant funding milestone, which includes conversion of previously issued ...
Wisconsin Navigates the Complex Path Toward Cannabis Legalization Amid Political Divide
LOS ANGELES- Wisconsin’s journey toward cannabis legalization is unfolding against a backdrop of political complexities, with Governor Tony Evers, a Democrat, indicating openness to a Republican-led medical cannabis legalization plan. This stance emerges as broader ...
Record Destruction of Cannabis in Canada Points to Market Adjustments and Consumer Trends
NEW YORK- In a striking development, Canadian cannabis operators have destroyed a record amount of legal cannabis in 2022 and the first half of 2023, as per data from Health Canada. This action highlights the ...
4Front Ventures Corp. Initiates Comprehensive Financial and Leadership Revamp
LOS ANGELES- In a pivotal development, 4Front Ventures Corp., a multi-state cannabis operator, has embarked on a transformative journey, reshaping its financial landscape and ushering in a new era of leadership. This strategic shift is ...
Incannex Healthcare Concludes Phase 2 Trial of Psilocybin Therapy for Anxiety Disorder, Awaiting FDA IND Application
LOS ANGELES- Incannex Healthcare Inc., a pharmaceutical company in the development of medicinal cannabinoid and psychedelic medicine therapies, has recently completed a significant milestone in its PsiGAD-1 clinical trial. This Phase 2 study, focused on ...
