Insights
LinkedIn Research Study: People Don’t Trust What You Say — They Trust What Others Say About You
LOS ANGELES- According to LinkedIn’s 2025 B2B Marketing Benchmark, video is now the #1 driver of trust — outperforming every other content format for credibility and conversion. The study shows that brands using video and creator-led storytelling build trust up to 2.5x faster and generate 2–3x higher engagement than those relying on static content. That ...
What’s Changing Now for Cannabis Operators: Lessons from Anaheim’s IgniteIt 2025
LOS ANGELES- The cannabis industry has always been about resilience, reinvention, and relentless adaptation. At this year’s IgniteIt Market Spotlight: California (formerly the Benzinga Cannabis Conference) in Anaheim, that message was louder than ever. The event gathered California’s leading operators, investors, regulators, and innovators for a candid look at what comes next—and what must change ...
Global Cannabis Market Tightens Amid Surging Demand and Supply Snags
LOS ANGELES – Germany's medical Cannabis imports jumped more than 400% in H1 2025, pushing the European market into a period of rapid expansion and testing the limits of international supply chains. That surge has drawn heavy exports from Canada and created openings for established players while squeezing margins for others. The Federal Institute for ...
Poll Finds Broad Voter Support for Legal Hemp with Stricter Safeguards
WASHINGTON – A national survey released this week reveals that a solid majority of American voters back the continued legality of consumable hemp products, provided federal authorities introduce tougher safety and licensing rules aimed at shielding children and ensuring consumer protections. The poll, carried out by McLaughlin & Associates on behalf of the Hemp Industry ...
Cannabis Industry Eyes Quadrupled Growth Through 2033, Research and Markets Reports
LOS ANGELES – A new report from Research and Markets forecasts the global Cannabis market will expand from $39.1 billion in 2024 to $151.72 billion by 2033, reflecting a compound annual growth rate (CAGR) of 16.26% over the next eight years. This projection, detailed in the firm's latest analysis, attributes the surge to steady rises ...
From Cherokee to California: The New Bipartisan Crackdown on ‘Kid-Friendly’ Cannabis Marketing
LOS ANGELES- The California Department of Cannabis Control (DCC) issued fresh guidance this week reminding licensees that marketing, packaging, and labeling that could appeal to minors is strictly prohibited under MAUCRSA. It specifically highlighted bright candy-like visuals, seasonal promotions, and digital ordering systems as risk areas — the exact same themes Tillis (main image) cited ...
Target Quietly Enters the THC Beverage Market — As Republicans Push to Recriminalize Hemp
LOS ANGELES- Target — one of America’s largest retailers — has quietly begun stocking THC-infused beverages at select stores in Minnesota, signaling one of the most significant steps yet in the mainstreaming of Cannabis consumer products. According to reporting by Marijuana Moment, the company is piloting sales of hemp-derived THC beverages in about ten Minnesota ...
Cannabis Debt Yields Show Wide Gaps Among Top Operators, Viridian Analysis Finds
LOS ANGELES – A fresh assessment of credit profiles among leading U.S. Cannabis companies points to notable discrepancies in debt pricing that could signal untapped value for savvy investors and fixed-income players. Viridian Capital Advisors released its Weekly Credit Report, ranking the top 25 cultivation and retail operators based on 11 key market and financial ...
Canopy Growth Shifts DOJA Site to Medical-Only Production in Canada
SMITHS FALLS, ON – Canopy Growth Corporation has repurposed its DOJA cultivation facility in Kelowna, British Columbia, to focus solely on medical Cannabis. The change positions the site as a dedicated supplier for its Spectrum Therapeutics brand, targeting patients including military veterans. Under a new micro-cultivation license, the upgraded facility will grow limited runs of ...
New National Survey Highlights Cannabis Engagement Rise, Backing Broader Access and Uniform Legal Framework
LOS ANGELES – A fresh national survey underscores Cannabis's deepening foothold in American life, with 31% of adults reporting use within the last six months. Released last month, the MRI-Simmons 2025 National Cannabis Study also captures widespread agreement on the plant's role in generating tax dollars, bolstering community businesses, and delivering wellness gains. The findings, ...
Case Study: Better Data, Better Decisions: How Clean Inputs Strengthen Cannabis Strategy
NEW YORK- In a highly regulated and competitive industry like Cannabis, data isn’t just numbers on a spreadsheet — it’s the foundation of effective decision-making. Yet many operators still struggle with messy, inconsistent, or incomplete data that undermines inventory management, complicates operations, and blunts strategic insights. No software platform, no matter how advanced, can produce ...
France Upholds Pesticide Ban, Guaranteeing Survival of the Bees
LOS ANGELES- Over the past decade, France has stood at the center of Europe’s fight to protect pollinators from the devastating effects of pesticides. In 2018, the nation became the first EU member to ban several neonicotinoid insecticides—chemicals long linked to colony collapse and bee mortality. These so-called “bee-killing” pesticides disrupt navigation, reproduction, and immune ...
OPINION: The People Have Spoken: It’s Time to End Federal Cannabis Prohibition (and Release the Epstein Files)
LOS ANGELES- With 87% of Americans supporting Cannabis legalization — and nearly 80% demanding the release of the Epstein files — public consensus on reform and transparency has never been stronger. The question now is whether Republican leadership will finally act. Public opinion on Cannabis has reached rare, bipartisan clarity. In the most recent Pew ...
How Professional Services Firms That Serve Cannabis Can Thrive in the Wellness Industry
NEW YORK- Professional service providers — from accountants and attorneys to brand strategists and tech consultants — have played an indispensable role in legitimizing and professionalizing the Cannabis sector. These same firms now have a once-in-a-generation chance to apply their expertise to another high-growth, fragmented market: wellness. The logic is simple. Cannabis and wellness share ...
Case Study: Better Data, Better Decisions: How Clean Inputs Strengthen Cannabis Strategy
LOS ANGELES- In a highly regulated and competitive industry like cannabis, data isn’t just numbers on a spreadsheet — it’s the foundation of effective decision-making. Yet many operators still struggle with messy, inconsistent, or incomplete data that undermines inventory management, complicates operations, and blunts strategic insights. No software platform, no matter how advanced, can produce ...
Trump Video Fuels Cannabis Stock Surge, Yet Analysts Question Depth of Policy Shift
LOS ANGELES – A recent video posted by President Donald Trump on Truth Social, touting support for CBD products under the Farm Bill, triggered a sharp but fleeting uptick in valuations for major multi-state Cannabis operators, according to a fresh analysis from Viridian Capital Advisors. The post, which highlights federal reimbursement for elder-focused CBD and ...
Ohio Cannabis Health and Business Summit Returns to I-X Center October 3-4, 2025
CLEVELAND, OH – September 16, 2025 — The Ohio Cannabis Health and Business Summit (OCHBS), founded by entrepreneur and community leader Lenny Berry, returns this fall with its biggest gathering yet. Some of the organizers of OCHBS What began as a grassroots effort to bring healthcare leaders, business innovators, and the cannabis community together has grown ...
Cracking the Code to California Cannabis Success: Anaheim Hosts Market Spotlight on October 8
LOS ANGELES- California is the largest Cannabis market in the world, setting trends that shape global culture, regulation, and business strategy. On October 8, 2025, leaders from across the industry will gather in Anaheim for IgniteIt’s Market Spotlight: California — a one-day event focused on actionable strategies for operators, investors, and policymakers. After two sold-out ...
Week In Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – Wrapping up September 2025, it's clear the U.S. Cannabis sector is buzzing with a mix of encouraging expansion signs and sobering challenges, ranging from record-breaking sales in emerging markets to the frustrating realities of illicit infiltration, margin squeezes, and Trump’s tariff pressures. While psychedelics research simmers quietly without major breakthroughs, Cannabis operators ...
Porter’s Five Forces Unpack Cannabis Sector Pressures: Insights for 2025 Investors
LOS ANGELES – The boards of multi-state operators and decision-makers orchestrating Cannabis deals, investors and analysts, the experts behind cultivation ops in emerging markets and the multilevel executives in our industry often turn to a classic tool for dissecting profit margins: Michael Porter's Five Forces Framework. Debuted in 1979, the approach examines competitive pressures through ...
Winners and Losers in Cannabis: The Efficiency Divide
LOS ANGELES — The U.S. Cannabis industry is evolving—but not in the way headlines suggest. Yes, national retail sales remain strong at a $32 billion annualized pace. And yes, states like New York and Ohio are posting impressive gains following adult-use rollouts. But the real story—the one determining which operators thrive and which fade away—is ...
Highly Capitalized Network Launches “Battle of the Brands” — A New Show Redefining Cannabis Marketing Conversations
LOS ANGELES— Highly Capitalized Network (HCN), a leading business and financial media platform for Cannabis, today announced the launch of its newest original series: Battle of the Brands. This new podcast series brings together some of the most respected voices in the industry for candid conversations about the future of Cannabis branding, marketing, and consumer ...
Cannabis Market Faces Inevitable Wave of Consolidations to Keep the Pace of Dynamics
LOS ANGELES – Viridian Capital Advisors' Chart of the Week painted a picture of a highly fragmented U.S. Cannabis industry, where the top five multi-state operators (MSOs) generated about $4.8 billion in revenue, equating to roughly 12% of the total market, a notable drop from 17% in 2021. This erosion stemmed from gains by large ...
Rad Recruitment Launches “AIRS – AI Recruitment Systems” to Help Cannabis Operators Hire Faster, Smarter, and at Lower Cost
LOS ANGELES - FOR IMMEDIATE RELEASE - Rad Recruitment Launches “AIRS – AI Recruitment Systems” to Help Cannabis Operators Hire Faster, Smarter, and at Lower Cost Embedded, AI-powered talent system greatly reduces time-to-hire and talent spend while strengthening employer branding and compliance across tightly regulated markets. September 9, 2025 — Rad Recruitment, a division of ...
Europe’s Medical Cannabis Sector Shows Steady Expansion
LOS ANGELES – Prohibition Partners’ report indicates that Europe's medical Cannabis market could hit approximately €1.4 billion this year, driven by demand in key countries like Germany and the United Kingdom. Analysts point to a combination of policy shifts and patient growth as factors supporting this trajectory, though inconsistencies in national rules continue to temper ...
