Insights
OPINION: The Cannabis Industry That Left Black America Behind
LOS ANGELES- America’s legal Cannabis industry loves to tell a redemption story: a plant once criminalized is now regulated, normalized, and generating billions in tax revenue. But redemption for whom? Black History Month shouldn’t just be about celebration. It should force a real conversation about whether industries built on past harm have actually delivered repair. ...
Week in Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – The Cannabis and Psychedelics sectors remain in a state of flux, balancing regulatory progress, market milestones, and corporate maneuvers with persistent challenges. Mature markets posted impressive revenue numbers, major operators strengthened their financial footing through refinancing and asset sales, regulatory bodies advanced consumer-friendly policies in several states, and psychedelics continued to gain ...
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. Labels like “clean” and “values-based” have moved from niche to norm. The strongest brands aren’t louder, but clearer. And the ...
Beverage Emulsion Market Projected to Reach $3.3B by 2035
LOS ANGELES – The beverage emulsion market, a key ingredient sector for flavor stability and cloud effects in drinks, continues to show steady expansion according to recent industry data. Towards FnB, a market research firm affiliated with Precedence Research, projects the global beverage emulsion market to reach $2.3 billion in 2026 and climb to $3.3 ...
Week in Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – The Cannabis and Psychedelics worlds delivered a fresh wave of momentum that’s turning heads from boardrooms to ballot boxes. States pushed bold new frontiers in therapeutic access, millions of Americans embraced microdosing for everyday edge, heavyweights expanded their footprints both locally and internationally, and science unlocked ancient secrets for smarter production. Federal ...
Viridian Forecasts Accelerated M&A in Cannabis This Year
LOS ANGELES – Viridian Capital Advisors, a New York-based firm specializing in Cannabis finance and advisory services, has released its Key Insights for the U.S. Cannabis sector in 2026. The firm's analysts forecast a pickup in merger and acquisition activity, driven by several converging factors. A key catalyst, according to Viridian, will be the completion ...
Cannabis Cultivation Market Forecast to Reach $465B by 2030
LOS ANGELES – A recent report from Research and Markets projects the global Cannabis cultivation market to reach $464.91 billion by 2030, up from $207.46 billion in 2025, reflecting a compound annual growth rate (CAGR) of 17.4% from 2026 onward. The analysis attributes this trajectory to sustained legalization efforts across jurisdictions, growing consumer preference for ...
Is the Movement to Repeal Adult-Use Cannabis in Three States a Real Threat to Their Budgets?
NEW YORK – In a development that has raised eyebrows among industry watchers, advocacy groups in Massachusetts, Maine, and Arizona are pushing ballot measures to dismantle key elements of adult-use Cannabis programs, even as these markets generate substantial tax dollars for state coffers. The proposals, which aim to preserve medical Cannabis while curtailing recreational sales, ...
U.S. Legal Cannabis Sales Hit $2.3B in December, Lifting 2025 Total to $27B
LOS ANGELES – Legal Cannabis sales across the United States reached $2.3 billion in December, pushing the full-year figure for 2025 to $27 billion. The month’s tally edged out November’s $2.2 billion and aligned closely with October’s $2.3 billion, pointing to steady demand in a sector now spanning dozens of markets. This performance draws from ...
Who Will Decide Cannabis Legalization? The Math Will.
LOS ANGELES -For decades, Cannabis reform in the United States has moved unevenly—state by state, ballot by ballot, crisis by crisis. On paper, federal prohibition still stands, and national politics remain polarized. But economically and politically, the ground beneath the country is shifting. Those shifts are quietly aligning in favor of nationwide recreational Cannabis legalization ...
U.S. Hempcrete Market Set for Steady Rise to $10.6B by 2033
LOS ANGELES – The market for hempcrete, a lightweight composite material derived from the woody core of the hemp plant, stands at $7.83 billion this year and could reach $10.6 billion by 2033. That trajectory points to a compound annual growth rate (CAGR) of 3.86%, reflecting measured progress in a sector tied closely to the ...
Medicare’s CBD Shift Signals Validation—But a Looming Hemp Ban Clouds the Path for Seniors
NEW YORK- For decades, seniors managing chronic pain, inflammation, anxiety, or sleep disruption have relied largely on pharmaceuticals—often with long lists of side effects. That landscape is starting to change. Medicare is preparing to recognize cannabidiol (CBD) as a reimbursable therapeutic option for older Americans, marking a major federal acknowledgment of CBD’s medical value. At the ...
Cannabis Market’s Hidden Scale: New Estimates Point to $90B U.S. Potential
LOS ANGELES – Viridian Capital Advisors' latest Chart of the Week dives into recreational Cannabis sales across nine mature markets (Michigan, Montana, Alaska, New Mexico, Massachusetts, Colorado, Oregon, Washington, and Nevada) to gauge true consumer appetite. Using 2025 sales projections, Viridian Capital Advisors uncovers what looks like a consistent appetite among American adults: roughly $300 ...
U.S. Cannabis Operators Trail Canadian Counterparts in Valuation Metrics, Tied to Tax Constraints
LOS ANGELES – In the ongoing tug-of-war between regulatory challenges and market potential in the Cannabis sector, a fresh analysis underscores how a longstanding IRS provision continues to weigh on American companies. According to Viridian Capital Advisors' latest Chart of the Week, the disparity in enterprise value-to-EBITDA multiples between top U.S. multi-state operators (MSOs) and ...
🚨🚨 BREAKING: TRUMP RESCHEDULES CANNABIS 🚨🚨
WASHINGTON, D.C. –After months of speculation, President Trump Issues Executive Order Directing Federal Rescheduling of Cannabis to Schedule III President Donald Trump has signed an executive order directing federal agencies to complete the rescheduling of Cannabis from Schedule I to Schedule III under the Controlled Substances Act. This is the most significant federal Cannabis policy ...
MSOS ETF Rally Hints at Bigger Gains Ahead, Zuanic Report Finds
LOS ANGELES – A recent report from equity research firm Zuanic & Associates outlines substantial financial gains for U.S. MSOs if federal regulators shift Cannabis to Schedule III status, with savings potentially exceeding hundreds of millions in back taxes alone. Authored by Wall Street analyst Pablo Zuanic, the document, titled "US MSOs: The S3 Math ...
The Supreme Court Declines to Resolve Federal Cannabis Prohibition—And the Silence Speaks Volumes
WASHINGTON, D.C. – In its December Orders List, the U.S. Supreme Court declined to hear a case that many hoped would finally force a reckoning between federal Cannabis prohibition and state-legal markets. By declining review, the Court effectively allows existing federal law to remain in place without comment, despite the widespread legalization of Cannabis at ...
Mid-Cap Cannabis Operators Face Liquidity Pressures Despite Solid Leverage, Viridian Report Finds
LOS ANGELES – Public Cannabis companies with $25-100 million market values are navigating a patchwork of financial strengths and vulnerabilities, according to the latest Weekly Credit Report from Viridian Capital Advisors. It tracks eight U.S.-based cultivation and retail companies, revealing a sector where half the group can cover short-term obligations without fresh capital, but several ...
OPINION: MJBizCon25 Review: The Race To Be Second
LAS VEGAS- Gosh… the MJBizCon I attended was awesome — genuinely one of the best and most productive ones I’ve ever been to — which is why I was so surprised to see how much negative commentary appeared afterward. Because the MJBizCon I experienced was vibrant, busy, and full of serious people doing serious business ...
CMI Projects Double-Digit Expansion for Cannabis Testing Market
LOS ANGELES – A recent analysis from Custom Market Insights (CMI) forecasts the global Cannabis testing market to climb from $2.13 billion in 2025 to $11.15 billion by 2034, powered by a CAGR of 18%. The projection underscores how stricter quality controls in an industry still navigating patchwork regulations could sustain steady investment in lab ...
OPINION: The Looming Federal Clampdown on THC Drinks and Hemp-Derived Edibles: What It Means for the Industry
NEW YORK- The quiet addition of a single paragraph in November’s federal shutdown bill has sent shockwaves through one of the fastest-growing segments of U.S. Cannabis: hemp-derived THC beverages and edibles. Unless Congress intervenes, a nationwide ban on intoxicating hemp products will go into effect in November 2026, threatening thousands of businesses and reshaping a ...
How to Make the Most of MJBizCon? Take Full Advantage of LinkedIn
LOS ANGELES- Each year, the global Cannabis industry converges on Las Vegas for MJBizCon Dec 2-5 in the Las Vegas Convention Center—a concentrated, high-value moment where operators, investors, executives, retailers, lenders, lawyers, accountants, manufacturers, and innovators all show up in the same place. Yet year after year, the same mistake repeats: brands spend tens of ...
Viridian Capital Advisors Reports Valuation Metrics for U.S. MSOs with Market Caps >$100M
LOS ANGELES – Multi-state cannabis operators in the United States are carrying valuation multiples that signal caution among investors, even as growth prospects brighten for the coming year. According to a fresh Weekly Valuation Report from Viridian Capital Advisors, the 11 publicly traded MSOs with market capitalizations exceeding $100 million posted a median enterprise value ...
OPINION: Industrial hemp just got ‘future proofed.’
NEW YORK- Industrial hemp just received the clearest signal yet that it's not a fad, not a loophole, and not going away. It was effectively declared “future proof.” When Congress passed the funding bill to reopen the federal government last week, it did more than end a shutdown. It rewrote the rules for the entire ...
EU Cannabis Imports Explained: Rules, Regulations, Safety & Quality Control
LOS ANGELES – Germany's medical Cannabis imports reached 56.9 tons in Q3 2025, a 19% jump from the prior period and a fresh record that highlights the market's relentless pull. With an estimated 900k prescriptions issued, the sector's appetite shows no signs of waning, even as regulators mull curbs on online ordering to slow the ...
