The Garden Returns: Spiritual Plants Launches a New Category of Plant Medicine Rooted in Ritual, Not Recreation

LOS ANGELES, CA — Spiritual Plants today announced its formal market entry as a belief-driven plant medicine platform built around ritual, intention, and repeatable practice—not recreational hype or potency escalation.

Founded by cultural strategist and movement-maker Craig Rose and clean-label cannabis pioneer Guy Rocourt, Spiritual Plants introduces a new category in cannabis and hemp: one that treats plant medicine as a practice rather than a product.

“Plant medicine didn’t begin as an industry,” said Rose. “It began as ritual—rest, anointing, prayer, communion, and care for the body. We’re not inventing something new. We’re returning to something ancient.”

From Industry to Practice

Spiritual Plants is structured as a platform, not a single brand. At its core is The Garden—a curated ecosystem of culturally fluent brands designed to help people engage with plant medicine in language and form that aligns with their beliefs, values, and daily lives.

Rather than forcing consumers into one aesthetic or identity, The Garden allows multiple entry points—each with its own tone—while holding all products to a single, non-negotiable standard of integrity.

“We believe one plant can serve many communities,” said Rocourt. “But only if you start with discipline—how it’s grown, processed, tested, and spoken about. We set the bar first, then build brands that can carry it without dilution.”

A Proven Foundation: Launch in Oakland

Before launching Spiritual Plants nationally, the founders demonstrated this approach in the regulated cannabis market.

On April 20, 2025 (Easter weekend), Christian Cannabis debuted in licensed California dispensaries in Oakland, launching at Urbana Lounge & Dispensary with the release of Resurrection Weed. Both founders were present throughout the weekend, hosting programming, conversations, and community events designed to frame cannabis around relief, restraint, and reverence rather than indulgence.

That launch served as a real-world proof point: there is a meaningful audience seeking plant medicine approached through belief, intention, and care—not rebellion or spectacle.

Christian CBD: The First Expression of Spiritual Plants

Following renewed public conversation around CBD and wellness, Christian CBD became the first national, hemp-derived expression of the Spiritual Plants platform.

Christian CBD is formulated with non-intoxicating, hemp-derived cannabinoids, including THCa, and contains no Delta-9 THC, in compliance with federal law. Products are designed for ritual-based wellness without intoxication.

“Christian CBD exists for people who want care without compromise,” Rose explained. “No chasing a high. No hype. Just structure, rhythm, and intention.”

Christian CBD introduces four core rituals, designed to be practiced over a repeatable 40-day framework:

• REST — Sleep as sacred renewal 
• ANOINT — Care for the body, with intention 
• COMMUNION — Ritual in what we consume 
• HOLY WATER — Mindful refreshment, reimagined

Together, these rituals provide a clear, grounded way to integrate plant medicine into everyday life.

HOLY WATER: A Flagship Beyond Cannabis

As the platform evolves, HOLY WATER is emerging as a flagship Spiritual Plants brand. Initially introduced as a hemp-derived hydration enhancer, HOLY WATER is positioned to expand into a broader beverage and enhancer line—built around presence, restraint, and daily rhythm rather than sweetness or spectacle.

“Hydration is already ritual,” said Rocourt. “HOLY WATER simply honors that reality.”

A Third Lane in Plant Medicine

Spiritual Plants positions “spiritual” as a distinct third lane in plant medicine, separate from both medical and recreational frameworks.

The platform avoids intoxication theater, urgency-based selling, and influencer-driven wellness trends. Instead, it emphasizes:

• Whole-plant integrity
• Clean, low-intervention processing
• Body-led, nervous-system–aware design
• Disciplined, honest language

This approach is designed for consumers who want meaning, not escalation—and for communities historically underserved or alienated by mainstream cannabis culture.

Returning to the Garden

“For centuries, cannabis lived alongside other plant medicines as part of prayer, healing, and daily care,” Rose said. “Spiritual Plants is about returning to that relationship—without shame, without pressure, and without noise.”

Spiritual Plants invites consumers to explore The Garden at their own pace, choosing brands and rituals that align with their values while remaining grounded in a shared standard of care.

Ritual came before recreation.

About the Founders

Craig Rose is a cultural strategist, movement builder, and former celebrity pastor who has spent three decades operating at the intersection of faith, culture, media, and reform. He founded XXXchurch and has produced large-scale cultural campaigns across religious, secular, and countercultural spaces. At Spiritual Plants, Rose serves as Co-Founder and Chief Spiritual Creative, shaping the platform’s narrative, tone, and belief-aware architecture.

Guy Rocourt is a clean-label cannabis pioneer with more than 30 years of experience in plant medicine formulation and consumer wellness. As a co-founder of Papa & Barkley, Rocourt helped establish one of the most trusted names in cannabis wellness by prioritizing disciplined product development, solventless processes, and consumer trust. At Spiritual Plants, he serves as Co-Founder and Chief Product Officer, overseeing formulation, standards, and product integrity across the platform.

About Spiritual Plants

Spiritual Plants is a belief-driven plant medicine platform built at the intersection of ritual, culture, and clean-crafted cannabis and hemp. The company operates The Garden, a curated ecosystem of culturally fluent brands, and organizes products into repeatable practices designed to replace stigma with structure. Every product follows the Spiritual Plants Standard, emphasizing plant integrity, clean process, body-led design, and disciplined language.

To learn more, visit www.SpiritualPlants.com and enter The Garden.