Organigram Global Launches Collective Project THC Beverages in 25 U.S. States

TORONTO – Organigram Global Inc. (NASDAQ: OGI) (TSX: OGI), Canada’s leading cannabis company by market share, has made a significant stride into the U.S. market with the launch of its hemp-derived THC beverage brand, Collective Project, through a direct-to-consumer (DTC) e-commerce platform now available in 25 states. This strategic expansion marks a pivotal moment for the company as it taps into the booming $4 billion U.S. THC beverage sector.

Acquired by Organigram in April 2025 for an initial C$6.2 million with potential milestone payments up to C$24 million, Collective Project is renowned in Canada for its bold flavor profiles, real fruit juices, and artistic can designs created in collaboration with global visual artists. The brand’s U.S. portfolio includes sparkling juices, lemonades, and an upcoming line of THC-infused sodas, all crafted with clean ingredients and balanced dosing to offer a flavorful, alcohol-alternative experience.

The U.S. launch follows Collective Project’s early success in the American market, highlighted by its platinum recognition at the 2025 High Spirits Awards. These accolades underscore the brand’s appeal to consumers seeking elevated, experience-driven products.

Organigram’s entry into the U.S. leverages the federal legality of hemp-derived THC beverages under the 2018 Farm Bill, allowing the company to bypass state-regulated cannabis restrictions. The DTC platform enables Organigram to reach a broad audience while exploring opportunities to expand distribution through traditional retail venues in select states. The company also plans to integrate its proprietary FAST™ nano-emulsion technology into future beverage offerings, enhancing product differentiation and consumer satisfaction.

Paolo De Luca, Chief Strategy Officer at Organigram, highlighted the market’s potential:

“In an environment where consumers are shifting away from alcohol, brands like Collective Project, which deliver enjoyable experiences without the negative effects of alcohol, are poised to win in this rapidly growing alternative beverage category.”

This strategic expansion not only strengthens Organigram’s global footprint but also positions Collective Project to capitalize on the increasing demand for cannabis-infused beverages, a category projected to grow significantly in both the U.S. and Canada. With a robust Canadian foundation and a growing U.S. presence, Organigram Global continues to solidify its leadership in the cannabis industry.