M4MM
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
Helus Pharma Rings Nasdaq Bell Post-Cybin Rebrand
TORONTO – Helus Pharma Inc., rebranded from Cybin Inc., opened trading on the Nasdaq Global Market under the ticker symbol $HELP, marking a shift from the NYSE American where it previously traded as $CYBN. The ...
Who Will Decide Cannabis Legalization? The Math Will.
LOS ANGELES -For decades, Cannabis reform in the United States has moved unevenly—state by state, ballot by ballot, crisis by crisis. On paper, federal prohibition still stands, and national politics remain polarized. But economically and ...
Canopy Growth Locks in Debt Overhaul, Gears Up for Expansion
TORONTO – Canopy Growth Corp. detailed a pair of financial maneuvers aimed at shoring up its books and clearing a path for expansion. The deals, which include a new $150 million U.S. term loan and ...
U.S. Hempcrete Market Set for Steady Rise to $10.6B by 2033
LOS ANGELES – The market for hempcrete, a lightweight composite material derived from the woody core of the hemp plant, stands at $7.83 billion this year and could reach $10.6 billion by 2033. That trajectory ...
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
Trump’s Tariffs & Social Program Cuts: Potential Impacts On The Cannabis Industry
NEW YORK--Economic policies don’t just shape government budgets; they create ripple effects across industries, shifting market dynamics, consumer behavior, and business strategies. As the cannabis industry continues to grow and normalize, policies under President Trump ...
The Unregulated Illicit Cannabis Market Is Booming in California
LOS ANGELES-In 2024, California's legal cannabis production experienced an 11.8% increase, reaching 1.4 million pounds, according to a study commissioned by the state's Department of Cannabis Control (DCC). Despite this growth, the illicit cannabis market ...
Glass House Brands Secures $50 Million Senior Secured Loan
LOS ANGELES- Glass House Brands Inc., a vertically integrated cannabis company, has secured a new $50 million senior secured loan maturing on January 31, 2030. This facility replaces the previous loan set to mature in ...
Cannabis Edibles and Emergency Department Visits
LOS ANGELES- The consumption of cannabis edibles has been linked to a notable increase in emergency department (ED) visits, particularly among younger populations. Unlike inhaled cannabis, edibles have a delayed onset of effects, often leading ...
Canopy Growth Initiates $200 Million At-The-Market Equity Program
LOS ANGELES- Canopy Growth Corporation has established a new at-the-market (ATM) equity program, enabling the company to issue and sell up to $200 million in common shares across U.S. and Canadian markets. The company intends ...
GTI Q4 2024: Strong Leadership, But Can It Sustain Momentum?
NEW YORK–Green Thumb Industries (GTI) has once again demonstrated why it remains a leader in the U.S. cannabis industry. With a steady growth trajectory and disciplined financial management, the company continues to post strong results ...
Analysis: Movers and Shakers: Cannabis Quarterly Earnings
NEW YORK - Cannabis companies are reporting earnings from Q4 2024 and full year results. Here are just some of the results from the companies we are covering at HCN, in both cannabis and psychedelics: ...
Verano Holdings Reports 2024 Financial Results and Outlines 2025
LOS ANGELES- Verano Holdings Corp., a multi-state cannabis operator, has released its financial results for the fourth quarter and full year ending December 31, 2024, highlighting a decrease in revenue and an increase in net ...
Trulieve Reports Strong Fourth Quarter Performance
LOS ANGELES- Trulieve Cannabis Corp., a multi-state cannabis operator, has announced its financial results for the fourth quarter and full year ending December 31, 2024, showcasing notable growth and operational efficiency. Financial Highlights Revenue: The ...
Solvonis Therapeutics to Acquire Awakn Life Sciences in Strategic Biotech Merger
LOS ANGELES- Solvonis Therapeutics PLC, a UK-based biotechnology firm specializing in treatments for mental health and substance use disorders, has entered into an agreement to acquire Awakn Life Sciences Corp., a Toronto-based company developing therapeutics ...
Compass Pathways Projects FY2025 Net Cash Use of $120M-$145M
LOS ANGELES- Compass Pathways plc a mental health care company specializing in psilocybin therapy, has announced an expected net cash utilization of $120 million to $145 million for the fiscal year 2025. As of February ...
Cronos Group Reports $8.7 Million in Operating Expense Savings for FY2024
LOS ANGELES- Cronos Group Inc. has announced operating expense savings of $8.7 million for the fiscal year 2024, aligning with its previously stated target range of $5 million to $10 million. These savings were primarily ...
Minnesota Considers Allowing Liquor Wholesalers to Distribute Low-Potency Hemp Edibles
LOS ANGELES -A bipartisan bill introduced in the Minnesota House of Representatives seeks to permit licensed liquor wholesalers to distribute low-potency hemp edibles. Sponsored by Representatives Zack Stephenson (D) and Nolan West (R), House File ...
New Study Suggests Medical Cannabis Highly Cost-Effective Treatment for PTSD
LOS ANGELES-A recent study highlights the affordability and effectiveness of medical cannabis as a treatment for individuals with moderate post-traumatic stress disorder (PTSD). Conducted by researchers at Leafwell, the study suggests that medical cannabis could ...
Emerging Policies Reshape the Psychedelics Industry
LOS ANGELES- The psychedelics sector is undergoing significant transformations due to evolving regulatory policies and scientific advancements that could redefine their therapeutic applications. A notable development occurred in August 2024 when the U.S. Food and ...
