M4MM
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
CMI Projects Double-Digit Expansion for Cannabis Testing Market
LOS ANGELES – A recent analysis from Custom Market Insights (CMI) forecasts the global Cannabis testing market to climb from $2.13 billion in 2025 to $11.15 billion by 2034, powered by a CAGR of 18%. ...
Week in Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – The past fortnight delivered a surge of momentum across the U.S. Cannabis and Psychedelics sectors, where federal signals on coverage and equity met bold state actions on access and licensing. Operators navigated ...
Psychedelics Advance in Federal Arena as Trials and Policies Align
LOS ANGELES – Federal health officials under the Trump administration have begun to signal stronger backing for psychedelic therapies, setting the stage for possible FDA approvals of MDMA and psilocybin treatments within the next 18 ...
RESPECT: House Lawmakers Introduce Cannabis Equity Resolution
WASHINGTON – A group of eight House lawmakers, led by members of the Congressional Cannabis Caucus, filed a resolution aimed at bolstering fair access to the burgeoning Cannabis sector for communities long sidelined by federal ...
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
Proposed Amendments to Cannabis Law in Canada Aim to Ease Regulatory Burden
LOS ANGELES- The Canadian government has proposed a series of amendments to federal cannabis regulations to alleviate some of the regulatory burdens faced by producers and distribution companies. These changes aim to streamline processes ranging ...
Nebraska Advocates Push for Medical Cannabis Initiative Signatures
LOS ANGELES- Nebraskan advocates are urgently working to collect signatures for their medical cannabis initiative to be included on this year’s ballot. The advocacy group Nebraska for Medical Marijuana (NMM) is appealing to supporters to ...
Florida Governor Vetoes Hemp Regulations Package
NEW YORK- Florida Governor Ron DeSantis vetoed a legislative package aimed at banning products containing hemp-derived delta-8 THC and other intoxicating cannabinoids, according to CBS News. The vetoed legislation, Senate Bill 1698, sought to regulate ...
Michigan Surpasses California in Legal Cannabis Sales
LOS ANGELES- In an unexpected development within the cannabis industry, Michigan has overtaken California in the number of legal cannabis products sold. This shift, initially reported by SF Gate, marks a significant change in market ...
THCA Hemp Flower Prices Maintain Parity with Cannabis in Several States
LOS ANGELES- A new report by Hemp Benchmarks, shared with Green Market Report, indicates that wholesale prices for THCA hemp flower have maintained parity with cannabis in several regulated adult-use state markets, positioning it as ...
Michigan Surpasses California in Monthly Cannabis Sales for First Time
LOS ANGELES- Michigan sold more cannabis products in March this year than any other state, surpassing California for the first time in monthly sales, according to BDSA data outlined in an SF Gate report. Michigan ...
Rhode Island Launches Free Cannabis Industry Training Program
LOS ANGELES- The Rhode Island Department of Labor, in collaboration with the Community College of Rhode Island (CCRI), will offer a free cannabis training program to a select group of students. This initiative aims to ...
California Reinvests Cannabis Tax Revenue to Support Communities
LOS ANGELES- The California Community Reinvestment Grants (CalCRG) Program has announced over $45 million in grants for Fiscal Year 2023-24, aiming to uplift communities impacted by the War on Drugs. This initiative represents a significant ...
South Dakota Adult-Use Cannabis Initiative to Appear on 2024 Ballot
NEW YORK- South Dakota voters will have another opportunity to decide on the legalization of adult-use cannabis. Initiated Measure 29, which aims to legalize the recreational use, possession, and distribution of cannabis, will be on ...
Canopy Growth to Fully Acquire Acreage Holdings in Strategic Expansion
LOS ANGELES- Canadian cannabis company Canopy Growth has agreed to acquire all issued and outstanding Class E shares of Acreage Holdings, a U.S.-based multistate cannabis operator. This acquisition is part of Canopy's broader strategy to ...
Vermont Medical Cannabis Patient Appeals Denial of Unemployment Benefits to State Supreme Court
LOS ANGELES- A Vermont man is appealing the denial of a portion of his unemployment benefits to the state Supreme Court after being terminated from his job for using medical cannabis. Ivo Skoric, 59, who ...
House Approves Amendments to Authorize Medical Cannabis Recommendations for Veterans and Support Psychedelics Research
LOS ANGELES- The U.S. House of Representatives has approved amendments to a significant spending bill, enabling Department of Veterans Affairs (VA) doctors to issue medical cannabis recommendations to military veterans and support research into psychedelics. ...
DEA Proposal to Reclassify Cannabis Generates Strong Public Response
LOS ANGELES- Following the submission of a proposal by the Drug Enforcement Administration (DEA) on May 21, a 60-day public comment period was initiated, set to conclude on July 22. In the first 15 days, ...
Beckley Psytech Launches Study on Neurophysiological Effects of Synthetic 5-MeO-DMT
LOS ANGELES- Beckley Psytech, a private psychedelics medicine company, announced on Monday the commencement of a new research study investigating the neurophysiological effects of BPL-003, its novel synthetic intranasal formulation of 5-MeO-DMT, on the human ...
CannMed24 Event Review: 12 Things You Missed at CannMed 24
NEW YORK-CannMed 24 has set a new benchmark in the cannabis industry, offering unparalleled insights, networking opportunities, and a unique experience. Here are a dozen highlights certain to stir up a whole bunch of FOMO ...
