Friday, January 2, 2026 We Follow The Money.

Emerald Cup Interviews: Marty Higgins, CEO of Urbana

In this exclusive interview, sponsored by Urbana and brought to you by Highly Capitalized Network, we talk with Marty Higgins, CEO and Founder of Urbana, live from the 20th anniversary of The Emerald Cup 2024. Filmed at the Henry J. Kaiser Center for the Arts in Oakland, California, this landmark event celebrates the intersection of culture and cannabis in the Bay. Gain valuable insights from cannabis leaders, captured right on the floor of The Emerald Cup, where Urbana’s lively booth set the stage for these conversations.

Urbana: Oakland’s Premier Dispensary & Lounge

Urbana is a leading company in California’s cannabis retail sector, renowned for its innovative approach and dedication to excellence. Urbana’s modern, customer-friendly consumption lounges set the standard for on-site consumption, making it a benchmark for the industry. Building on this success, Urbana is set to open a premier location in Oakland this summer. Download Urbana’s Deck and learn more: here.

About the Author: HCN News Team

The News Team at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

Latest News

NY Cannabis Retailers Double in Number, Push Total Sales Past $2.5B Mark

HCN News Team2026-01-02T07:32:49-08:00January 2nd, 2026|

NEW YORK – New York state's licensed Cannabis dispensaries grew to 556 outlets by the end of 2025, more than twice the 261 operating a year earlier, as adult-use sales crossed the $2.5 billion threshold ...

Czech Republic Rolls Out Limited Cannabis Reforms, Allowing Home Growing and Possession Caps

HCN News Team2026-01-02T06:46:07-08:00January 2nd, 2026|

PRAGUE – The Czech Republic ushered in the new year with measured changes to its Cannabis policies, legalizing personal cultivation and setting clear possession thresholds for adults. Under the reforms signed into law by President ...

Verano Expands Medical Cannabis Footprint in West Virginia

HCN News Team2025-12-31T06:18:20-08:00December 31st, 2025|

CHICAGO – Verano Holdings Corp. has launched its sixth medical Cannabis outlet in West Virginia, targeting the heart of the state's capital to reach more patients in a market that continues to draw steady but ...

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