| “Novel Food Applications for CBD ingredients and finished products must be confirmed and validated by March 31, 2021; however, the initial expectation was for companies to submit their application(s) at least 5 weeks prior to the deadline to accommodate the agency review process,” explains Santé Laboratories President, Mike Sandoval. “Santé Laboratories has allocated more than $600,000 in capital to satisfy the requirements of the Novel Foods process. We look forward to announcing the FSA’s assessment of the sufficiency of safety, toxicology, and shelf-life data sets necessary to support our wellness brand RESET Bioscience Balance CBD SKU in the UK,” confirms Sandoval. Introduced in 2017, RESET Bioscience is the world’s first uniquely water-based, THC-free* CBD ingestible drops. Safety and dosing will be pivotal measures Due to documented toxicity of CBD in high doses, the UK is responsibly regulating CBD dosing at 70 mg/day. “The low-dose market is here and now, and we admire that the UK established this standard,” says Sandoval. “We are committed to breaking down the barriers of traditional oil-based CBD formulations for RESET and private label brands that desire to market a low-dose solution to their consumers.” RESET CBD delivers several other unique competitive advantages There are a number of reasons for enthusiasm expressed by Sandoval especially for RESET Bioscience market potential in the UK. “From my understanding, once our CBD ingredient and formulation is FSA approved, we will be able to distribute our product under our RESET Bioscience label and private label. Our private label capacity enables us to meaningfully advance companies that were unable to meet the FSA deadline as well as offer a better way to supplement CBD to their consumers.” CBD in RESET Bioscience is manufactured using Santé Laboratories’ proprietary lipid-based delivery system for highly efficacious bioavailability. Other key advantages include: - RESET Balance CBD is proven to be room temperature stable for 14 months or longer. “This is very uncommon in the CBD industry, if not, absent,” Sandoval observes.
- RESET Balance CBD is manufactured under cGMP using pharmaceutical equipment.
- To further support the brand’s purity standards, RESET products are uniquely formulated with FDA GRAS excipients and without the use of surfactants.
With a less crowded market, retailers are motivated to assign shelf space to superior CBD products. “Today’s market is saturated with oil formulations that have been white-labeled from redundant manufacturers. Brands now have the opportunity to differentiate their product portfolio with our technology that will exceed consumer experience,” says Sandoval. | 
