Alphagreen partnership with US brand Pet Releaf to launch CBD pet brand into Europe

LONDON – Alphagreen, the health and wellness e-commerce platform, announced another game-changing market first for Europe thanks to a new wholesaler partnership with an animal health brand – Pet Releaf. For the first time, consumers across the Alphagreen e-talier shopping channel in Europe will be able to shop for pet health and wellness CBD products from Pet Releaf. All of the Pet Releaf CBD products are made from hemp oil extracted from hemp family farms in the United States which are both herbicide and pesticide free.

Alphagreen has celebrated massive success as the leading marketplace for CBD and wellness products in Europe, with over 250 brands and nearly 2000 products across multiple countries. With an ever-growing consumer demand to satisfy, Alphagreen is growing its e-tailer and wholesale operations across Europe, allowing shoppers access to brands previously locked out from the market.

The global CBD pet market was valued at $125m in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 58.9% by 2028. There was an enormous surge in the market, particularly in the dog segment, thanks to an influx in pet owners since the onset of Covid-19. There is great promise for CBD also as a feed for larger animals, as well as treatment for animals used in sports, such as horse racing. CBD is increasingly being recommended by vets and experts, both in America and Europe.

Commenting on the partnership with Pet Releaf, Alphagreen’s CEO, Alexej Pikovsky, notes: “Pets are at the heart of the home and an extension of the family which is why animal health and wellness is so important to ensure the very best care. As a result, we are thrilled to be able to provide our e-commerce shoppers in Europe exclusive access to this award-winning CBD brand – Pet Releaf. It provides the next generation of animal health which is why it is the clear market leader as a brand in North America. Hence we feel honoured with our partnership with Pet Releaf which I am sure will be a massive success across the European market”.

Pet Releaf is a Colorado-based company that has been on a mission to support pet health with natural, hemp-based products since the early 2000s. Having won countless awards for the superior quality and taste of their products, the brand has seen phenomenal growth and was keen to find a strong and reliable partner to support their endeavours in Europe. Alphagreen will help Pet Releaf find its footing and customer base in Europe, setting the stage for more brands to enter the market via wholesale distribution.

“Since we began, it has been our sole mission to truly change what healthy means for pets. Through this partnership, we will be able to deliver on this mission to more animals worldwide,” said Chelsea Gennings, Executive Vice President and Co-Founder of Pet Releaf. “Alphagreen is a strategic and innovative partner that was carefully selected to help us navigate the European market as we continue to grow our market share and deliver the highest quality products in the pet CBD space.”

Vet, Dr Christopher Brooks from Pet Releaf notes further: “Pet Releaf is committed to developing Hemp-based formulations which are safe for their intended use and to ensuring that research is being conducted ethically and responsibly. As the industry leader in the pet CBD space, we feel it is imperative that all CBD product development is backed by science. We are committed to developing products that meet and exceed all animal health and safety standards which is why we are an accredited NASC manufacturer of CBD products.

“Pet Releaf is also proud to be a pioneer in truth, transparency and education. Pet Parents seeing any unproven claims that products can treat, cure or prevent a disease should view those as a red flag.”

Alexej Pikovsky adds: “Our Pet Releaf exclusive partnership is the first of many prominent overseas brands that we will be bringing into Europe. Hence, another overarching goal for the Alphagreen e-tailer platform achieved, with many more logistic solutions and new brands set to appear across our shopping channels globally.”

(This information is primarily sourced from Alphagreen.  Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).