Trulieve Boosts Beverage Portfolio with Onward Expansion and Upward Launch

LOS ANGELES – Trulieve Cannabis Corp. is making waves in the cannabis industry with the expanded distribution of its premium THC-infused beverage, Onward, and the introduction of Upward, a new THC-infused energy drink line. Trulieve’s recent strategic moves, announced on July 23, 2025, signal a bold expansion into the rapidly growing cannabis beverage market, catering to consumers seeking innovative, wellness-focused, alcohol-free alternatives.

Building on this momentum, Trulieve unveiled Upward, a premium THC-infused energy drink designed for active, health-conscious consumers. Available in Lemonade, Peach Nectarine, and Strawberry Tea (each with 5 mg THC) and Pink Lemonade (10 mg THC), Upward blends THC and CBD with green coffee beans and black tea leaves, offering an energy-boosting effect. These low-calorie beverages are hitting shelves at major retailers like ABC Fine Wine & Spirits and Total Wine & More in Florida, with expanded distribution across hundreds of stores in Florida and Illinois.

Trulieve’s strategic partnerships with industry giants like Anheuser-Busch and Romano Beverage underscore its commitment to scaling retail presence and accessibility. With a robust portfolio and a vertically integrated approach, Trulieve continues to dominate markets in Arizona, Florida, and Pennsylvania, positioning itself as a leader in the cannabis beverage sector. The company’s commitment to quality, transparency, and innovation sets a high standard for competitors in this dynamic category.

As the cannabis beverage market surges, making impacts on the alcohol SKUs shelf presence, Trulieve’s Onward and Upward lines are set to redefine the social refreshment offerings. With flavors that tantalize and a buzz that uplifts, these drinks invite consumers to sip, savor, and soar, proving that cannabis can be both a lifestyle and a trend.