Obituary: Troy Datcher: CEO The Parent Company

LOS ANGELES- Troy Datcher, board chair of Gold Flora Corp. and a prominent Black leader in the cannabis industry, died Feb. 26 after a brief hospitalization. He was 55. Originally from Alabama, Datcher is mourned by his wife and his daughter, as well as his many family and friends.

Troy Datcher, (main photo) was a visionary leader whose journey broke new ground in the cannabis industry, leaves behind a legacy of innovation, inclusivity, and inspiration. Before ascending to the helm of The Parent Company as its CEO, Troy cultivated a rich and diverse career spanning various sectors, including consumer goods, where he honed his skills and developed a keen understanding of market dynamics and brand growth. His tenure at Clorox, serving in senior leadership roles, is particularly noteworthy, where he demonstrated his strategic acumen and commitment to excellence.

A graduate with a deep educational foundation, Troy’s academic achievements laid the groundwork for his professional endeavors, equipping him with the tools necessary to navigate and excel in the competitive business landscape. His transition to the cannabis industry was not just a career move but a bold step into a space where few Black executives had ventured, thereby setting a precedent and widening the path for diversity and representation at the executive level.

Troy’s impact extended beyond corporate success; he was a mentor and a role model to many, embodying the values of hard work, integrity, and the importance of giving back to the community. His leadership at The Parent Company, notably backed by influential figures like Jay-Z, underscored his commitment to not only driving business success but also fostering social equity and justice within the cannabis industry.

His passing is a great loss to the many lives he touched, both personally and professionally. Troy Datcher’s legacy, characterized by his trailblazing leadership, generous spirit, and unwavering dedication to progress, will continue to inspire and influence the cannabis industry and beyond for generations to come. Our thoughts are with his family, friends, and all who had the privilege of knowing him during this difficult time.