Humble & Fume Appoints Chief Executive Officer Joel Toguri From Supreme Cannabis

TORONTO–Humble & Fume Inc. (CSE: HMBL), an integrated cannabis and distribution platform in North American, announced today the appointment of Joel Toguri as Chief Executive Officer, effective July 5, 2021.

“Armed with significant leadership experience and a proven track record of delivering superior execution and sales growth in the cannabis industry, we welcome Joel to our team. Joel joins us from Supreme Cannabis where he was responsible for managing and driving sales, marketing, business development and retail growth opportunities,” said Shawn Dym, Executive Chairman of Humble. “Joel’s direct cannabis experience, combined with his experience in alcohol distribution, will be instrumental in leading Humble through its next phase of strategic growth and investment. With a focus on expanding distribution, Joel will lead our team in strengthening Humble’s footprint in the United States.”

Humble Founders, Robert Ritchot and Nathan Todd, will continue to lead the cannabis accessories business. Mr Ritchot will oversee North American activities and Mr Todd’s focus will remain in the United States.

Prior to joining Humble, Mr. Toguri served as Chief Revenue Officer of The Supreme Cannabis Company, Inc., a global diversified portfolio of distinct cannabis companies, products, and brands. Prior to that, Joel led sales for Aphria, now Tilray, managing medical and recreational sales to patients and consumers. Before entering the cannabis industry, Mr. Toguri served as Vice President of Sales and Operations at Southern Glazer’s of Canada, where he was its first employee and responsible for establishing the company’s footprint across Canada and leading a national sales team of more than 90 people. In three years under his direction, Southern Glazer’s of Canada became one of the leading wine and spirits agents and brokers in Canada. Over the course of his career, Mr. Toguri has held a variety of senior sales and operational roles at MolsonCoors and Beam Global Spirits & Wine.

“With a strengthened balance sheet, no debt and recently listed on the CSE, Humble is well-positioned for operational growth and increased access to the capital markets. I look forward to stepping into the role of CEO of Humble to both expand its brand presence and distribution footprint in the United States,” said Joel Toguri, CEO of Humble.

Forward-Looking Information and Statements

This news release contains “forward-looking information” within the meaning of applicable securities laws relating to the proposed listing on the CSE, the focus of the Company’s business, and intentions of those subject to early warning disclosure requirements. Any such forward-looking statements may be identified by words such as “expects”, “anticipates”, “intends”, “contemplates”, “believes”, “projects”, “plans” and similar expressions. Readers are cautioned not to place undue reliance on forward-looking statements. Statements about, among other things, the expected listing and trading on the CSE, Humble & Fume Inc.’s strategic plans and the intentions of those subject to early warning disclosure requirements are all forward-looking information. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance, or achievements to be materially different from those implied by such statements. Although such statements are based on management’s reasonable assumptions, there can be no assurance that the listing and trading of the Company’s shares on the CSE will occur or that, if they do occur, they will be completed on the terms and timing described above. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances or actual results unless required by applicable law. Readers are encouraged to refer to the Listing Statement for information as to the risks and other factors which may effect the Company’s business objectives and strategic plans.