M4MM
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
California Allocates $30M in Cannabis Research Grants
SACRAMENTO – California's Department of Cannabis Control has disbursed nearly $30 million to support 22 academic projects examining Cannabis's influence on public health, environmental practices, and the regulated market. The funding, drawn from taxes on ...
Cannabis Market’s Hidden Scale: New Estimates Point to $90B U.S. Potential
LOS ANGELES – Viridian Capital Advisors' latest Chart of the Week dives into recreational Cannabis sales across nine mature markets (Michigan, Montana, Alaska, New Mexico, Massachusetts, Colorado, Oregon, Washington, and Nevada) to gauge true consumer ...
Republican State AGs Challenge Trump’s Cannabis Rescheduling Directive
LOS ANGELES – A coalition of Republican attorneys general from eight states has publicly rejected President Donald Trump's recent Executive Order to reschedule Cannabis under the Controlled Substances Act, citing persistent risks to public safety ...
Banks Still Hesitant on Expanding Services for Cannabis Businesses Post-Trump Rescheduling Order
LOS ANGELES – President Donald Trump's Executive Order fast-tracked the move to reschedule Cannabis under the Controlled Substances Act, aiming to ease research barriers and tax deductions for state-legal operators. Yet even as this policy ...
Cultural Fluency Is Cannabis’ New Growth Lever—How Brands Like Spiritual Plants Speak the Language
The Rise of the Meaning-Led Buyer Consumers aren’t just choosing what works. They’re choosing what aligns. Across categories—from food to fitness to finance—people are opting for brands that reflect their identity, not just their needs. ...
Enter the Garden: Inside Spiritual Plants’ Routine-Friendly Path to Plant Medicine
Cannabis marketing has settled into two scripts: clinical wellness copy that flirts with medical territory, and recreational branding that leads with strength and speed. Neither speaks well to consumers who want something quieter—products they can ...
ANNOUNCING: New Podcast Show ‘Spiritual Plants with Craig Rose’ Brings Culture, Plant Medicine, Market Reality Into One Conversation
Produced by Highly Capitalized Network and sponsored by Spiritual Plants, the new series is hosted by Craig Rose, Co-Founder and Chief Spiritual Creative of Spiritual Plants LOS ANGELES — February 10, 2026 — Highly Capitalized ...
Michigan Transfers Hemp Regulation to USDA
LOS ANGELES- Michigan has concluded its state-managed industrial hemp program, transitioning regulatory oversight to the U.S. Department of Agriculture (USDA) effective January 1, 2025. This shift, prompted by the enactment of House Bill 5977, dissolves ...
Psychedelic Drugs Market Poised for Growth: From $0.7B in 2022 to $2.6B by 2032
The global psychedelic drugs market is projected to expand from $0.7 billion in 2022 to $2.6 billion by 2032, reflecting a compound annual growth rate (CAGR) of 13.4%.According to Allied Market Research This growth is ...
Oklahoma to Launch State-Run Cannabis Testing Lab for Industry Oversight by February 2025
LOS ANGELES- Oklahoma is preparing to launch a state-operated cannabis testing laboratory in February 2025, aiming to enhance the accuracy and reliability of product assessments within the state's medical cannabis industry. This initiative addresses longstanding ...
Climate First Bank Introduces Cannabis-Focused Financial Services in Florida
LOS ANGELES- Climate First Bank, headquartered in Orlando, Florida, has introduced specialized banking services tailored for the cannabis industry. This initiative aims to address the financial challenges faced by cannabis businesses, particularly in accessing traditional ...
Florida’s Cannabis Legalization Measure Fails Despite Majority Support
LOS ANGELES- In the recent election, Florida's Amendment 3, which proposed the legalization of recreational cannabis for adults aged 21 and over, received 56% voter support. However, it fell short of the 60% supermajority required ...
DEA Postpones Cannabis Rescheduling Hearings to 2025
LOS ANGELES-The U.S. Drug Enforcement Administration (DEA) has postponed its hearings on the proposed rescheduling of cannabis under the Controlled Substances Act (CSA) to early 2025. The delay follows a preliminary order from Chief Administrative ...
The Vegas Classic: A Premier B2B Networking Event in Partnership with MJBiz
LAS VEGAS- As the cannabis industry continues to evolve and expand, networking, collaboration, and innovative partnerships are more critical than ever. That’s why we’re incredibly excited to introduce The Vegas Classic, an exclusive B2B networking ...
Ohio Legislature Considers Ban on Intoxicating Hemp Products
LOS ANGELES- Ohio lawmakers are evaluating Senate Bill 326, introduced by State Senator Steve Huffman (R-Tipp City), which aims to prohibit the sale of intoxicating hemp products. The proposed legislation defines such products as those ...
Breadstack: Is This The Winning Formula for Cannabis eCommerce?
LOS ANGELES—As a founding member of the Cannabis Open Standards Technology Alliance (COSTA), Breadstack has firmly established itself as a trailblazer in cannabis e-commerce. Based in Canada, the company has risen to meet the unique ...
HYTN Innovations Secures UK Import Permits and Initial Order from 4C Labs
LOS ANGELES- HYTN Innovations Inc., a pharmaceutical company specializing in psychoactive and psychotropic compounds, including cannabis and psilocybin, has received initial orders and import permits from the United Kingdom's 4C Labs. This development enables HYTN ...
A LIFE IN A DAY: Riel Roussopoulos: Head of Marketing: Breadstack
Riel Roussopoulos is a Canadian marketer and technologist with extensive experience driving growth in a variety of industries, including e-commerce, entertainment, real estate, fitness, and cannabis. He leverages his expertise in SEO, video production, copywriting, ...
Federal Policy Uncertainty Continues to Challenge U.S. Cannabis Industry
LOS ANGELES- The U.S. cannabis industry remains in a state of flux due to ongoing federal policy uncertainties, impacting market dynamics, investment strategies, and regulatory compliance. In August 2024, the U.S. Drug Enforcement Administration (DEA) ...
New York’s Legal Cannabis Sales Approach $1 Billion Milestone
LOS ANGELES- New York State's legal cannabis market is on track to surpass $1 billion in sales by the end of December 2024, marking a significant achievement since the market's inception two years ago. As ...
Green Thumb Industries Secures $150 Million Credit Facility to Retire Existing Debt
LOS ANGELES- Green Thumb Industries Inc. (GTI), a national cannabis consumer packaged goods company and owner of RISE Dispensaries, has closed a $150 million five-year syndicated credit facility led by Valley National Bank. The company ...
LeafLink Acquires Leaf Trade to Enhance Cannabis Wholesale Platform
LOS ANGELES- LeafLink, a cannabis wholesale platform, has acquired Leaf Trade, a wholesale marketplace serving multi-state operators (MSOs) and enterprise cannabis companies. This strategic move aims to streamline operations for cannabis businesses of varying scales. ...
