Emerald Cup Interviews: Marty Higgins, CEO of Urbana

In this exclusive interview, sponsored by Urbana and brought to you by Highly Capitalized Network, we talk with Marty Higgins, CEO and Founder of Urbana, live from the 20th anniversary of The Emerald Cup 2024. Filmed at the Henry J. Kaiser Center for the Arts in Oakland, California, this landmark event celebrates the intersection of culture and cannabis in the Bay. Gain valuable insights from cannabis leaders, captured right on the floor of The Emerald Cup, where Urbana’s lively booth set the stage for these conversations.

Urbana: Oakland’s Premier Dispensary & Lounge

Urbana is a leading company in California’s cannabis retail sector, renowned for its innovative approach and dedication to excellence. Urbana’s modern, customer-friendly consumption lounges set the standard for on-site consumption, making it a benchmark for the industry. Building on this success, Urbana is set to open a premier location in Oakland this summer. Download Urbana’s Deck and learn more: here.

About the Author: HCN News Team

The News Team at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

Share This Story, Choose Your Platform!

Latest News

NY Cannabis Hits First $500M Quarter

February 6th, 2026|

NEW YORK – New York's legal Cannabis market set a new record by closing 2025 with its first quarter exceeding $500 million in sales, positioning the state for continued strong performance into 2026. The Office ...

Gelato Cannabis Unifies Multi-State Structure

February 6th, 2026|

SAN DIEGO – Gelato Cannabis announced that it has completed the acquisition of its California operations, integrating them under a single ownership and leadership framework that now spans California, Michigan, and Arizona. The move brings ...