Emerald Intel Acquires Cannabiz Media, Expanding Reach in Cannabis Intelligence Sector

ANNAPOLIS – Emerald Intel, a key player in Cannabis market data, revealed its purchase of Cannabiz Media, a long-standing directory of licensed operators and decision-makers in the North American Cannabis space. The transaction, announced via a joint press release, aims to fuse the companies’ datasets into a single, more robust resource for sales teams, compliance officers, and financial analysts navigating the sector’s regulatory maze.

Founded in 2015, Cannabiz Media carved out a niche by compiling detailed profiles on Cannabis businesses and contacts, earning recognition for its role in facilitating deals and due diligence. Emerald Intel, meanwhile, specializes in real-time tracking of licenses, sales figures, and mergers across the U.S., Canada, and beyond. Post-acquisition, the combined operation will cover licenses in 27 countries outside North America, monitor over 75,000 smoke and vape permits, and maintain merger records dating to 2018, tools that could sharpen competitive edges for operators in a field where precise information often dictates success.

“This deal marks a clear advance for our goal of establishing the go-to hub for Cannabis insights,” said John Stanfill, CEO and co-founder of Emerald Intel, in the release. His counterpart at Cannabiz Media, Ed Keating, chief data officer and co-founder, added that the partnership “bolsters the core of market intelligence, benefiting everyone from startups to established players.”

The move reflects a broader trend in the Cannabis support services arena, where data providers consolidate to counter the challenges of fragmented regulations and rapid market shifts. With states like New York and Ohio recently greenlighting adult-use sales, and federal rescheduling talks inching forward, demand for verifiable intel has spiked. Analysts note that such mergers reduce redundancies in data collection, potentially lowering costs for end-users while raising accuracy rates – critical in an industry prone to outdated or incomplete records that have derailed investments in the past.

Neither company disclosed financial specifics, a common practice in private deals within this niche. Customers of both platforms can expect seamless integration, with Emerald Intel pledging to uphold Cannabiz Media’s legacy while layering in its global compliance feeds.

This acquisition underscores the Cannabis sector’s maturation. As capital flows increase and compliance demands tighten, unified data streams will prove indispensable. Operators who leverage these tools stand to gain an informational upper hand, turning regulatory hurdles into strategic opportunities in the years ahead. For HCN subscribers tracking ancillary services, watch for how this blend influences pricing models and coverage gaps in emerging markets.