Weedmaps Announces Multi-Year Partnership with Kevin Durant

IRVINE, Calif.–Weedmaps, a leading technology platform for cannabis consumers and businesses, announced today a multi-year agreement with Kevin Durant and Thirty Five Ventures as well as a sponsorship deal with Boardroom. As part of Weedmaps’ mission to power a transparent and inclusive global cannabis economy, this strategic partnership will aim to further deconstruct the negative stereotypes associated with cannabis while elevating the conversation around the plant’s potential for athlete wellness and recovery.

“Now more than ever, there is so much opportunity for growth in the cannabis industry as well as the removal of any remaining stigmas around its use,” said Kevin Durant, two-time NBA champion and president of Thirty Five Ventures. “As the technology leader in the industry, Weedmaps has consistently been at the forefront of change over the last decade. In partnering with Boardroom and Thirty Five Ventures, they’ve shown an even bigger commitment to innovation.”

(Mr. Durant as a professional athlete)

Weedmaps will become an official sponsor of Thirty Five Ventures’ sports business media network, Boardroom, as part of the agreement. Available today, the latest episode of Boardroom’s Out of Office podcast brings together Rich Kleiman, Kevin Durant, and Weedmaps CEO Chris Beals to discuss the potential for the strategic partnership’s long-term impact across the industry, as well as the many challenges ahead that we must address as the country moves closer toward legalization.

“As the largest technology provider in the sector, we are serious about our responsibility to lead the national discussion around cannabis and the need for cannabis regulations to be updated across the board,” said Chris Beals, Chief Executive Officer of Weedmaps. “This partnership with Kevin Durant, Rich Kleiman, and the team at Thirty Five Ventures is a pivotal step forward in our ongoing efforts to break down stigmas surrounding cannabis, especially in the sports industry.”

In addition to its sponsorship agreement, Boardroom will collaborate with Weedmaps to produce an original content series, which is tentatively slated for debut in 2022. The multi-year agreement also comprises ongoing integrations with Boardroom, including: Out of Office podcast, development and distribution of original content, co-branded collaborations and events, exclusive merchandise, and more.

Part of Weedmaps’ broader sports and wellness initiative, the company’s partnership with Thirty Five Ventures aims to further educate consumers about the plant’s potential for wellness and recovery. For information about how cannabis affects the body, cannabis products used by some of today’s biggest names in sports, and more, visit weedmaps.com/sports-wellness. Check out the latest episode of Boardroom’s Out of Office podcast here, and for more on Boardroom, visit www.boardroom.tv.

(This information is primarily sourced from Weedmaps.  Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).