The Parent Company Extends Cannabis Accessibility with Launch of Mobile Shopping App

SAN JOSE–TPCO Holding Corp. (NEO: GRAM.U) (OTCQX: GRAMF), a leading vertically-integrated cannabis company, announced the launch of an upgraded, shoppable app available through Apple’s App Store, allowing California-based consumers to make cannabis purchases through the app and to receive rewards through the Company’s integrated loyalty program, Caliva CLUB. The shoppable Caliva app is available for download now through the Apple App Store for consumers 21 and older throughout California.

Following Apple’s recent announcement allowing for in-app cannabis purchases, the Caliva app was among the first to be fully integrated with shopping capabilities, allowing customers to browse products, complete their purchase, schedule a delivery and track their order to see when it is out for delivery or ready for pickup. Throughout the shopping process, expert wellness consultants staff the online chat for questions. In addition to this new, convenient way to purchase safe, legal cannabis products, the app includes a variety of rewards opportunities. It serves as a hub for the Company’s Caliva CLUB loyalty program, allowing customers to earn cash reward points through in-app purchases and referrals, in store and online.

“This is a major milestone for both the legal cannabis industry and consumers alike,” said Dennis O’Malley, COO of The Parent Company. “We are thrilled to provide California consumers with yet another familiar, convenient and safe way to access our wide assortment of high-quality cannabis products. While our customers love the ease of ordering cannabis through their Caliva app, they also love that we have real experts at the ready to answer their questions through online chat or through scheduling an online consultation. We will continue to focus on having the best customer experience in the industry.”

In celebration of the launch of the Caliva app for iOS, the Company is offering customers 30% off their first in-app purchase. Additional deals and promotions will continue to be announced, providing the opportunity for consumers to explore the Company’s entire product range. Users can download the shoppable app in the iOS store now.

In accordance with California state and local laws, all sales must be made by consumers aged 21 or older. Note that IDs are verified at several stages throughout the purchase and delivery process. For more information or to download Caliva’s new mobile app, visit https://apps.apple.com/us/app/caliva-weed-delivery/id1565206998.

FORWARD LOOKING STATEMENTS

This press release may contain forward-looking information within the meaning of applicable securities legislation which reflects The Parent Company’s current expectations regarding future events. The words “will”, “expects”, “intends” and similar expressions are often intended to identify forward looking information, although not all forward-looking information contains these identifying words.

Specific forward-looking information contained in this press release includes, but is not limited to, statements concerning the successful launch of the Company’s shoppable iOS cannabis delivery application. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond The Parent Company’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward looking information. Such risks and uncertainties include, but are not limited to: changes in general economic, business and political conditions, changes in applicable laws, the U.S. and Canadian regulatory landscapes and enforcement related to cannabis, changes in public opinion and perception of the cannabis industry, reliance on the expertise and judgment of senior management, as well as the factors discussed under the heading “Risk Factors” in The Parent Company’s Annual Information Form dated March 25, 2021, which is available on SEDAR at www.sedar.com. The Parent Company undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

Caution Regarding Cannabis Operations in the United States

Investors should note that there are significant legal restrictions and regulations that govern the cannabis industry in the United States. Cannabis remains a Schedule I drug under the U.S. Controlled Substances Act, making it illegal under federal law in the United States to, among other things, cultivate, distribute or possess cannabis in the United States. Financial transactions involving proceeds generated by, or intended to promote, cannabis-related business activities in the United States may form the basis for prosecution under applicable U.S. federal money laundering legislation.

While the approach to enforcement of such laws by the federal government in the United States has trended toward non-enforcement against individuals and businesses that comply with medical or adult-use cannabis programs in states where such programs are legal, strict compliance with state laws with respect to cannabis will neither absolve The Parent Company of liability under U.S. federal law, nor will it provide a defense to any federal proceeding which may be brought against the Company. The enforcement of federal laws in the United States is a significant risk to the business of The Parent Company and any proceedings brought against the Company thereunder may adversely affect the Company’s operations and financial performance.