Hemp Industry Anticipates Expansion

LOS ANGELES- The U.S. Hemp Roundtable, a leading advocacy organization for the hemp sector, has strengthened its leadership by appointing two prominent figures from the hemp beverage industry. In September 2024, Art Massolo, Vice President of Business Development at Cycling Frog, assumed the role of Executive Vice President, while Aaron Nosbisch, founder of BRĒZ, was named Vice President of E-Commerce.

Jonathan Miller, General Counsel for the U.S. Hemp Roundtable, emphasized the significance of these appointments, noting that beverages represent the fastest-growing segment of the hemp industry. He expressed confidence that the inclusion of Massolo and Nosbisch would drive innovation and growth within this sector.

These leadership changes come at a time of notable growth for the hemp industry. The global industrial hemp market was valued at USD 7.90 billion in 2023 and is projected to reach USD 47.82 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 22.44% during the forecast period.

The appointments of Massolo and Nosbisch are expected to further propel the hemp beverage market, aligning with the industry’s trajectory toward sustainable growth and innovation.