Announcing: NEW Show on Highly Capitalized: ‘Inside Retail with Marty Higgins’: Insightful Conversations Exploring Cannabis Retail

LOS ANGELES — Introducing ‘Inside Retail with Marty Higgins’, a groundbreaking new show premiering exclusively on HighlyCapitalized.com. Set to air fortnightly, this panel series dives deep into the dynamic world of cannabis retail, featuring insights and stories from Marty Higgins, Founder and CEO of Urbana.

Marty Higgins, a seasoned expert with extensive experience in the retail sector, brings his wealth of knowledge and innovative perspective to the show. With a decade of experience in the cannabis industry and a strong background in hospitality, he is well-equipped to provide invaluable insights.

About Marty Higgins

Marty Higgins is a distinguished leader in the retail sector and the visionary Founder of Urbana. Known for his innovative approach and unwavering commitment to enhancing the retail experience, Higgins has become a prominent thought leader in the cannabis industry. With a rich background in hospitality, he has successfully applied his expertise to revolutionize cannabis retail.

• Pioneering Open Shelf Retail: Higgins was the first retailer to implement the open shelf retail concept, transforming the shopping experience and setting a new industry standard.
• Trailblazer in Consumption Lounges: He is among the first ten operators to open a consumption lounge in the United States and the first to introduce a modern consumption lounge, which has become a benchmark for the industry.
• Hospitality-Driven Model: Higgins’ hospitality-driven model has allowed him to create a unique, customer-focused retail environment, distinguishing Urbana from other operators.
• Legacy Operator: With a decade of experience in the cannabis industry, Higgins’ leadership and innovative vision continue to shape the future of cannabis retail.

Show Highlights

“Inside Retail with Marty Higgins” is designed to illuminate the evolving landscape of retail, offering a comprehensive look at the strategies and trends shaping the sector. The show will focus on several critical areas, including:

• Tech Integration: Exploring how technology is transforming retail operations and enhancing customer experiences.
• Consumer Behavior: Providing insights into what drives customer decisions and how retailers can leverage this information.
• Supply Chain Logistics: Emphasizing efficient management practices for ensuring retail success.
• Sustainability: Showcasing practices that promote environmental responsibility within the retail sector, ensuring a greener future.
• California Cannabis: Special attention to California cannabis, dispensary operations, and optimizing brand loyalty through experiential retail.

Marty Higgins will engage with a diverse array of guests, including industry leaders, innovators, and operators, to provide viewers with practical advice and insider knowledge. Each episode promises to be an indispensable resource for anyone involved in the retail industry.

Episodes and Format

The show will feature a mix of remote and studio interviews, blending personal anecdotes with data-driven analysis to present a clear and engaging narrative about the past, present, and future of cannabis retail. Viewers can expect a rich array of content, from deep dives into specific retail segments to broader discussions on market trends and future predictions.

About Urbana

Urbana is a trailblazing company in the California cannabis retail sector, known for its commitment to innovation and excellence. With a focus on creating exceptional retail experiences, Urbana has set new standards in the industry by:

• Pioneering Open Shelf Retail: Redefining customer interaction and product access.
• Establishing Modern Consumption Lounges: Setting the standard for on-site consumption with customer-friendly environments.

For more information about Urbana, their locations, and initiatives, visit Urbana’s website.

Join Us Inside Retail with Marty Higgins

‘Inside Retail with Marty Higgins’ will be available to watch or listen exclusively on Highly Capitalized HCN TV, newsletter, and social media platforms, reaching an audience of over 70,000 people. Stay tuned for the premiere episode and join us as we take our first look inside an exciting journey through the world of retail in the cannabis industry.

Contact Information

For further inquiries, contact:

• Marty Higgins: [email protected]
• Highly Capitalized Network: [email protected]

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