High Life Farms Launches Nuggies: Chocolate Peanut Butter Cannabis-Infused Pretzels

“HLF has been anticipating the Nuggies release for a long time, especially considering the monumental success we’ve seen with our Royal Chocolate Bar varieties,” said Ben Celani, Co-founder of High Life Farms. “It’s been fun experimenting with different flavors, sizes and textures for our chocolate product rollouts. Nuggies offer a snackable option for those looking for a savory contrast to our chocolate bars, making them a great addition to HLF’s product portfolio. The chocolate peanut butter Nuggies have been a hit with the HLF team, so we’re thrilled to finally share them with our Michigan customers and look forward to creating additional Nuggies flavors that hit it out of the park throughout the rest of the year.”

High Life Farms’ product launch comes at a time of major growth within the Michigan adult-use cannabis market. From 2019 to 2020, Michigan showed a 146% increase in gross merchandise value. Edibles specifically are seeing rapid growth in popularity and sales in the state’s cannabis market. According to data from Headset, the edibles category in Michigan experienced a 14% increase in market share between January 2020 and December 2020. HLF’s new Nuggies will help meet the growing consumer demand for alternatives to inhalable forms of cannabis during the pandemic.

Consumers can look forward to additional Nuggie varieties rolling out throughout 2021 as HLF continues to expand its retail footprint and product portfolio with continual innovation of delicious and shareable cannabis snacks.