Cresco Labs Partners with Spotify in a Campaign to Amplify Sunnyside Dispensaries’ Presence in Illinois

LOS ANGELES– In a groundbreaking collaboration, Cresco Labs, a Chicago-based cannabis company, has embarked on a pioneering advertising campaign with Spotify, the popular music streaming platform boasting over 220 million subscribers. This partnership marks a significant milestone in the cannabis industry, as it leverages the extensive reach of audio streaming services to foster brand engagement and customer reach.

The campaign is centered around promoting Cresco’s retail brand, Sunnyside dispensaries, particularly in the Illinois region where the company maintains a substantial retail presence. Cory Rothschild, Cresco’s national retail president, expressed enthusiasm over the collaboration, highlighting the potential of audio streaming platforms as a potent tool for targeted advertising. Rothschild emphasized that Spotify’s platform would enable Cresco to reach its core audience in a compliant and profitable manner, leveraging a data ecosystem that facilitates precise targeting and measurement.

As part of the campaign, listeners can expect to encounter 30-second audio spots and in-app digital banners that guide them to Sunnyside’s e-commerce platform. This marketing initiative is further bolstered by a range of paid media strategies, encompassing programmatic buying and native ads, aiming to create a comprehensive and immersive advertising experience.

This development comes amidst a broader shift in the industry, with several prominent platforms adopting a more business-friendly approach towards cannabis marketing. Cresco’s collaboration with Spotify not only signifies a promising venture but also potentially sets a precedent for future advertising endeavors in the cannabis sector, paving the way for innovative marketing strategies that effectively harness the power of digital platforms.

As Cresco Labs forges ahead with its ambitious advertising strategy, industry stakeholders and market watchers are keenly observing the outcomes of this partnership, which could potentially herald a new era in cannabis marketing, characterized by targeted outreach and enhanced customer engagement.