The Valens Company’s Subsidiary Green Roads Enters Third-Party Distribution Agreement with Tele Marche Co., Ltd. for the Offering of Award-Winning CBD Products in Japan

KELOWNA, BC- – The Valens Company Inc. (TSX: VLNS) (OTCQX: VLNCF), a manufacturer of cannabis products, today announced that its subsidiary Green Roads has entered into a third-party distribution agreement with Tele Marche Co., Ltd. for the sale and distribution by Tele Marche Co of Green Roads’ award-winning CBD products in Japan. Tele Marche Co, in consultation with Green Roads, developed an online store in Japan by leveraging insights and best practices from Green Roads’ strong e-commerce and marketing platform in the US, which averages approximately 9,000 orders per month and boasts over 30,000 five-star product reviews. The online store in Japan also includes various educational resources to help consumers learn more about cannabidiol (CBD), the importance of lab testing for safety and quality, and how to choose a product that best suits their preferences. “We are very excited to join forces with Tele Marche Co so that they can bring Japanese consumers our award-winning CBD products that many consumers in the United States and beyond have come to trust for their quality, consistency, and value,” said Dale Baker, President, US of The Valens Company. “We are confident that this new online store, along with its robust consumer education, will meet the growing needs of Japanese CBD consumers and will achieve success similar to that of our US e-commerce platform.” A full range of Green Roads’ CBD products are now available to Japanese consumers through the online store, including tinctures, pet products, gummies, chocolate, bath bombs, and capsules.  The online store in Japan will be owned and operated by Tele Marche Co under license from Green Roads. Tyler Robson, Chief Executive Officer, Co-Founder and Chair of The Valens Company added: “We are incredibly proud to add Japan to the growing list of countries in which Green Roads’ products are available. With a population of approximately 127 million1, we view Japan as a significant growth opportunity with untapped potential for leading North American CBD brands like Green Roads. With Green Roads and Valens’ products now collectively available in over 12 countries, we are rapidly increasing our distribution exposure and strategically positioning our platform to service many emerging markets poised for significant growth in new global regions.” 1 Brightfield Group Notice regarding Forward Looking Statements All information included in this press release, including any information as to the future financial or operating performance and other statements of The Valens Company that express management’s expectations or estimates of future performance, other than statements of historical fact, constitute forward-looking information or forward-looking statements within the meaning of applicable securities laws and are based on expectations, estimates and projections as of the date hereof. Forward-looking statements are included for the purpose of providing information about management’s current expectations and plans relating to the future. 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