Wyld Acquires Grön

SEATTLE – Wyld, a leading producer of THC-CBD-infused gummies and chocolates, announced its agreement to acquire Grön, a Portland-based maker of sugar-coated pearls and confections, in a move that unites two prominent players in the edibles segment.

The deal, which carries no disclosed financial terms, awaits regulatory nods and is slated to close in the first quarter of this year. Once finalized, it will merge Wyld’s operations across 16 U.S. states and Canada [reaching about 7,500 retail doors] with Grön’s footprint in nine U.S. states and Canada, covering roughly 4,500 outlets. The combined operation will employ around 1,400 people and maintain Grön’s independent brand identity, including its product formulations and creative team intact.

“This acquisition is about scaling a brand that’s already winning,” said Aaron Morris, Wyld’s founder and CEO, in a statement. “Grön has built exceptional products and a deeply trusted brand. Our goal is to support its continued growth by pairing Grön’s creativity and innovation with Wyld’s infrastructure, reach, and operational strength – without compromising what makes Grön special.”

Grön, founded in 2018 by Christine Apple as a women-led venture, specializes in 75 SKUs, from chocolate pips to mega pearls, emphasizing cannabinoid ratios tailored for specific effects. The brand has carved out a strong position in states like Oregon, where it ranked second in edibles sales from August through November last year, per Headset data. Wyld, meanwhile, dominated the category in California during the same period and leads overall edibles sales in six Western states, generating an estimated $250 million annually, according to Next Move Strategy Consulting.

Christine Apple, Grön’s founder and CEO, struck an optimistic note. “Grön was built with purpose from day one, rooted in quality, creativity, and a deep respect for the people who choose our products,” she said. “Joining forces with Wyld allows us to thoughtfully scale what we do best while staying true to who we are. We share the same values, the same standards, and the same commitment to making exceptional edibles, and together we’re expanding our ability to bring that experience to more consumers without losing our roots.”

For investors and operators tracking the space, this pairing signals confidence in edibles as a resilient category amid federal delays on reform. Wyld’s track record, topping brand rankings in multiple states, pairs well with Grön’s innovative edge, potentially yielding efficiencies in production and distribution without the disruptions of full integration. Still, success will depend on seamless execution post-close, especially in harmonizing compliance across jurisdictions.

Strategically, this acquisition represents a calculated step toward category dominance, one that prioritizes brand preservation over hasty synergies. In an industry where consumer loyalty often stems from taste and trust, deals like this could set a template for others eyeing scale without sacrificing distinctiveness. Highly Capitalized Network-HCN will closely monitor how this duo fares in Q2 reporting as they may redefine the benchmarks for edibles growth in 2026.