Vista Hosts San Diego County’s First Licensed Public Cannabis Festival

LOS ANGELES- The city of Vista has made history by hosting San Diego County’s first licensed cannabis event on public property. The Farmer’s Cup, held at the Moonlight Amphitheatre, marked a significant milestone in the region’s evolving approach to cannabis regulation. ​

Event Highlights

The festival featured live music, food vendors, and over 50 cannabis brands showcasing their products. Attendees aged 21 and over were permitted to purchase and consume cannabis products openly, reflecting the event’s compliance with local regulations.

Regulatory Background

Vista’s progressive stance on cannabis began with the passage of Measure Z in 2018, allowing legal dispensaries to operate within the city. The city’s proactive approach has led to the generation of approximately $7 million in annual tax revenue from the cannabis industry. These funds have been allocated to various community initiatives, including law enforcement support and youth scholarships. ​

The successful execution of The Farmer’s Cup underscores the potential economic benefits of regulated cannabis events. By embracing such initiatives, Vista has positioned itself as a leader in integrating the cannabis industry into the community, setting a precedent for other municipalities in the region.