Justin Bieber Is Teaming Up With ‘Peaches’ Cannabis Joints
1.9 min readPublished On: October 5th, 2021By News Team
LOS ANGELES–Canadian singer Justin Bieber is launching a new cannabis brand, teaming up with a company to peddle pre-rolled joints that he’s calling “Peaches,” a nod to one of his most successful recent songs.
The Los Angeles-based recreational-pot company Palms Premium announced its partnership with Bieber on Monday on Instagram, calling the product a “limited edition line” that will be available in California, Nevada, Massachusetts and Florida.
Palms, co-founded by Noah Annes and Tyler Breton, said the collaboration aims to “create a brand that destigmatizes recreational cannabis consumption once and for all,” according to reporting from Variety.
Palms specializes in pre-rolled joints, a seven-joint packs for $32 available at dozens of stores across California and Nevada.
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it –- especially for the many people who find it helpful for their mental health,” Bieber told Bloomberg in an e-mailed statement.
A representative for Palms did not return The Post’s request for information about the financial terms of the partnership.
A percentage of the profits from “Peaches” joints will go toward nonprofits including the Last Prisoner Project, which involves criminal-justice-reform advocacy regarding cannabis, and Veterans Walk and Talk, which advocates for the outdoors, psychedelic therapy and cannabis among military veterans.
“Our goal is to make cannabis more approachable and help destigmatize its use,” Palms said on Instagram.
While cannabis remains illegal at the federal level, with industry insiders saying the US is unlikely to see legalization on the national level anytime soon, a wave of state legalization efforts has opened up opportunities for entrepreneurs.
Earlier this year, New York became the latest state to legalize pot, and Gov. Kathy Hochul’s administration has pledged to make quick progress on laying out a regulatory framework to get the industry established.
The first-ever meeting of New York’s Cannabis Control Board meeting is slated for Tuesday.
Newsteam at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.
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