Red Light Holland Taps Scott Melker to Lead Bitcoin Strategy Following Banking Setback

LOS ANGELES- Red Light Holland Corp. an Ontario-based psychedelics company known for its psilocybin truffles, announced a strategic pivot on July 14, 2025: appointing crypto influencer Scott Melker—known as “The Wolf of All Streets”—as Senior Advisor and Crypto Czar to advance its new Bitcoin balance-sheet strategy. This move comes after the company was effectively “debanked” by a Tier 1 financial institution, limiting access to traditional banking services.

Under the new strategy, Red Light Holland plans to allocate up to C$1.5 million (approximately US$1.1 million) to Bitcoin and related assets, with an initial tranche of C$210,000 invested in a Bitcoin ETF on June 23, 2025—already yielding positive returns. The objective is to bolster financial resilience, diversify holdings, and align with the company’s ethos of decentralization.

Melker’s role begins July 14, 2025, and includes compensation of 3,333,333 restricted stock units vesting over 12 months. His track record in market analysis and crypto advocacy adds credibility as Red Light Holland positions itself among hybrid innovators like MicroStrategy and Tesla, which have already infused Bitcoin into their treasury operations.