MJ Unpacked Returns to New York with a Fresh Look Thanks to Strategic Partnership with ABC Brand/Design

2 min readPublished On: February 28th, 2023By

NEW YORK– MJ Unpacked, a cannabis trade event for brand and retail executives, as well as accredited investors, is set to make a return to New York on April 26th to the 28th, with a new look in partnership with ABC Brand/Design.

ABC Brand/Design was founded in February 2021 by co-founders Sam and Johanna Arellano, who have decades of CPG branding and design experience. Sam is a former CMO at Canndescent, a leading California flower brand, and their firm has worked with other leading cannabis brands such as Curaleaf, WUNDER, and Seed & Smith. They have also worked with mainstream CPG brands including Lululemon, Nike, Red Bull, Incase, HUF, among others.

“We knew we could lean in to support their brand to truly reflect their innovation and passion,” noted Sam Arellano. “I have watched MJ Unpacked bring their event to market and, in a little more than a year, become one of the most exciting must-attend events in the industry.”

Jage Media, the producers of MJ Unpacked, launched the first live event in October of 2021 and have held three national events since. Kim Jage, co-founder and CMO, commented, “Sam and his team at ABC Brand/Design nailed it. The rebrand best reflects who we are and where we’re going. We made a splash when we launched and have every intention of being iconic. Thanks to ABC Brand /Design, our new look supports the vision.”

MJ Unpacked’s flagship event will continue to provide highly curated programming during a pivotal moment in New York, as the state is rolling out its adult use cannabis market. The event is expected to attract 3,000 highly curated delegates, with two distinct conference programs, the main Conference designed for operators and a venture summit exclusively for investors, fund managers, and family offices. The Brand Experience Hall will showcase leading cannabis brands from across the entire US cannabis ecosystem, alongside select industry suppliers relevant to the licensed operators.

“The approach to the event design is to have the feel of an executive conference and the discovery of a trade event,” noted co-founder George Jage. “Aside from delivering a highly qualified audience, we prioritize the principles of hospitality in every aspect of the event and create unique experiences for our guests. This is a challenging time for the industry, but with the excitement surrounding expansion on the east coast, this is expected to be a sellout event.”


About the Author: News Team

Newsteam at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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