Playboy Celebrates National Cannabis Awareness Month, Redoubling Efforts on Nationwide Cannabis Reform and Advocacy
LOS ANGELES– In celebration of National Cannabis Awareness Month taking place throughout April, Playboy Enterprises today announced a month-long initiative supporting nationwide cannabis reform and advocacy. Building on the success of their legalization and expungement campaign in September, Playboy will continue its decades-long work championing the legalization and decriminalization of cannabis using a multifaceted approach focused on the three levers of people, policy and culture. In addition to making notable contributions to the Marijuana Policy Project and tapping into partners like Eaze Momentum, Playboy will also host a series of Twitter takeovers handing the mic over to notable members of the cannabis community throughout the month to discuss cannabis culture and important issues facing the industry today.
“Playboy has been fighting for cannabis rights for over six decades, and today we are closer than ever to achieving our goal of full federal legalization. Now is the time to make sure we do this right,” said Rachel Webber, Chief Brand Officer and President of Corporate Strategy at PLBY Group. “We are proud to support the amazing work our partners at Marijuana Policy Project are doing to ensure that the new laws enacted around legal cannabis are humane, combat injustices, and promote equality.”
“As we continue the fight to end cannabis prohibition nationwide, MPP is proud to partner with Playboy in celebration of National Cannabis Awareness Month,” said Steven Hawkins, Executive Director, Marijuana Policy Project. “Our shared vision for humane and equitable cannabis policies will help to ensure a diverse and inclusive future for legal cannabis that roots out injustices and empowers individuals and communities all across the country.”
Playboy has been engaged with cannabis reform since the 1960s and continues to use its platform to push the conversation forward today. As a proud founding donor of the National Organization for the Reform of Marijuana Laws (NORML) over 50 years ago, Playboy has been a pioneer in the cannabis space since the brand’s beginning. Today, once again, Playboy is doubling down on its efforts in support of cannabis reform and advocacy programs, and working to bring conversations surrounding cannabis mainstream.
- People: Playboy will produce a collection of Instagram Stories and tweets to introduce and update their audience on Eaze’s Momentum program, a business development incubator for under-represented founders in the cannabis industry. Playboy supports Momentum and its 2021 class of entrepreneurs through monetary and in-kind donations.
- Policy: The Playboy Foundation will make a donation of $25,000 to the Marijuana Policy Project to support their Diversity, Equity and Inclusion work and further their advocacy for fair and equitable cannabis policy in the fight for federal legalization and expungement. Marijuana Policy Project activates people and mobilizes resources to create lasting policy solutions that improve the quality of life for patients and their families, empower individuals with personal choice, combat injustices, and promote equity.
- Culture: Throughout the month, Playboy will continue to use its media platforms to drive conversations around cannabis, as they have done for almost 70 years. In doing so, Playboy will pass the mic to notable members of the cannabis industry, partnering with Brian Karem, Ashlee Marie Preston, Matt Barnes and dream hampton to take over their Twitter channel the week of April 19th and engage with Playboy’s audience of 1.5 million followers around the newest information in the cannabis space. Playboy will also be hosting the class of Eaze Momentum startups, whom the company has sponsored and been mentoring, at their company happy hours, where these cannabis entrepreneurs will pitch their businesses to the Playboy team for support and feedback.
In honor of its legalization and expungement campaign in September, Playboy made a charitable donation of $25k to Eaze Momentum, kicked off its mentorship program with both Eaze Momentum and the Last Prisoner Project, urged Congress to pass the Marijuana Opportunity Reinvestment and Expungement Act via a Medium piece written by Playboy CEO Ben Kohn, commissioned eight artists to create work inspired by the inequities of federal cannabis prohibition, and more.
Playboy remains committed to pushing boundaries through its lifestyle and consumer product business, and driving important conversations that bring topics like cannabis reform, social justice and free expression out from the shadows, doing the work to ensure Pleasure for All. The company has also rolled out a line of pleasure-forward CBD products and smoking accessories over the past year on its sexual wellness hub, www.pleasureforall.com.
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