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1.6 min readPublished On: February 12th, 2024By

LOS ANGELES- In an effort to uphold its stringent stance against cannabis, Idaho legislators are deliberating on a new bill aimed at prohibiting advertisements for cannabis products, especially those coming from out-of-state businesses. This legislative move comes in response to the growing visibility of cannabis advertisements, which, despite being legal in several neighboring states, remains illegal within Idaho’s borders.

The proposed legislation, championed by Representative Judy Boyle (R) and Senator Chris Trakel (R), targets the dissemination of any form of advertisement for products or services that are illegal in Idaho. The bill was spurred by sightings of billboards near the Idaho-Oregon border and in downtown Boise, alongside newspaper and internet advertisements promoting cannabis, which is not permitted under Idaho law.

Boyle expressed concern over the aggressive marketing tactics employed by cannabis businesses, including online promotions that suggest delivery services to Idaho residents. The proposed bill seeks to address what proponents see as a flagrant challenge to Idaho’s legal framework surrounding cannabis.

Under the terms of the bill, anyone found “willfully publishing any notice or advertisement, in any medium, of a product or service that is illegal under Idaho law” could face misdemeanor charges. This legislative action underscores Idaho’s commitment to maintaining its prohibition stance, even as the cannabis landscape evolves across the United States.

Idaho remains one of the few states where cannabis is entirely illegal, setting it apart from its neighbors like Montana, Nevada, Oregon, and Washington, all of which have legalized cannabis for adult use. While medical cannabis is legal in Utah, Wyoming joins Idaho in prohibiting the substance outright.

The bill’s introduction to the House State Affairs Committee marks the beginning of Idaho’s latest effort to insulate itself from the cannabis legalization wave sweeping across the country. If passed, the law would take effect immediately, signaling Idaho’s determination to control the influence of out-of-state cannabis markets within its jurisdiction.

About the Author: HCN News Team

The News Team at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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