Report: Cannabis Consumers Spending 25% More During Covid-19 Pandemic

“This past year was a booming one for cannabis, even amid the economic crisis caused by the Covid-19 pandemic. The biggest change we see in our data is that patients are buying more products per visit, and it’s important for cannabis businesses to take these changes into mind when marketing their products,” said James Ahrendt, Business Intelligence Architect at Akerna. “With flower continuing to be the go-to product, brands should focus on differentiating their flower from the competition as well as education and benefits around other product categories.”

Additional Insights

Cannabis consumer shopping during the Covid-19 pandemic (2/1/2020 – 1/31/2021):

Average Order Sale (ticket):

• Male (Rec) – $59.02
• Male (Med) – $121.06
• Female (Rec) – $64.50
• Female (Med) – $125.22

Average basket size:

• Male (Rec) – 2.48 items
• Male (Med) – 2.93 items
• Female (Rec) – 2.76 items
• Female (Med) – 3.10 items

Gender Sales Market Share

• Rec – Male 67% / Female 33%
• Med – Male 61% / Female 39%

Age Group Sales Market Share:

• Under 30 – 27%
• 30 – 40 – 29%
• 40 – 50 – 19%
• 50 – 60 – 13%
• 60+ – 12%

Category Sales Market Share:

• Flower – 43%
• Cartridges / Pens – 35%
• Infused Edible – 8%
• Concentrate – 12%
• Non-Medicated – 1%
• Infused Non-edible – 1%