Consumer Research
OPINION: The Cannabis Industry That Left Black America Behind
LOS ANGELES- America’s legal Cannabis industry loves to tell a ...
Viridian Forecasts Accelerated M&A in Cannabis This Year
LOS ANGELES – Viridian Capital Advisors, a New York-based firm ...
Trulieve Raises $60M in Senior Secured Notes
TALLAHASSEE – Trulieve Cannabis Corp. announced the completion of the ...
California Allocates $30M in Cannabis Research Grants
SACRAMENTO – California's Department of Cannabis Control has disbursed nearly $30 million to support 22 academic projects examining Cannabis's influence on public health, environmental practices, and the regulated market. The funding, drawn from taxes on ...
Cannabis Market’s Hidden Scale: New Estimates Point to $90B U.S. Potential
LOS ANGELES – Viridian Capital Advisors' latest Chart of the Week dives into recreational Cannabis sales across nine mature markets (Michigan, Montana, Alaska, New Mexico, Massachusetts, Colorado, Oregon, Washington, and Nevada) to gauge true consumer ...
Republican State AGs Challenge Trump’s Cannabis Rescheduling Directive
LOS ANGELES – A coalition of Republican attorneys general from eight states has publicly rejected President Donald Trump's recent Executive Order to reschedule Cannabis under the Controlled Substances Act, citing persistent risks to public safety ...
Sensi Brands Secures Major Cultivation Site in Bid for Overseas Expansion
RICHMOND HILL – Sensi Brands Inc. completed its purchase of Maricann Inc., gaining control of a sprawling production facility tailored for export markets. The deal, the company's biggest to date, centers on a 100-acre campus ...
High Tide Launches Europe’s First Canna Cabana Store in Berlin
BERLIN – High Tide Inc., the Calgary-based Cannabis retailer known for its discount club model, has cut the ribbon on its inaugural European outpost, a Canna Cabana store in central Berlin that sells accessories and ...
Conservative Think Tank Advocates Federal Cannabis Labeling Standards to Address State Disparities
WASHINGTON – A prominent conservative policy group has called for federal guidance on Cannabis product warnings, pointing to stark differences in state regulations that leave consumers with inconsistent information on health risks. The American Enterprise ...
Psyence BioMed Ventures into Psilocybin’s Role in Aging Research
NEW YORK – Psyence BioMedical Ltd. disclosed its entry into longevity science with a new program probing psilocybin's influence on key aging indicators. The initiative, conducted alongside South African academics, marks the company's first foray ...
U.S. Cannabis Operators Trail Canadian Counterparts in Valuation Metrics, Tied to Tax Constraints
LOS ANGELES – In the ongoing tug-of-war between regulatory challenges and market potential in the Cannabis sector, a fresh analysis underscores how a longstanding IRS provision continues to weigh on American companies. According to Viridian ...
Trump’s Rescheduling Order Ignites State Cannabis Momentum in Pennsylvania, Tennessee, and Wyoming
LOS ANGELES – President Donald Trump's directive last week to fast-track Cannabis's rescheduling has handed lawmakers in several conservative-leaning states a timely political opening to advance Cannabis reforms. The executive order, signed on December 18, ...
Week in Review: Cannabis & Psychedelics Industry Highlights
LOS ANGELES – Operators and investors wrapped up 2025 on a high note, with federal policy breakthroughs and corporate maneuvers signaling sustained growth potential across Cannabis & Psychedelics. Over the past two weeks, President Trump's ...
California’s Cannabis Excise Tax Set to Increase Amid Industry Concerns
LOS ANGELES- California's legal cannabis industry faces a significant fiscal challenge as the state's excise tax on cannabis products is scheduled to rise from 15% to 19% on July 1, 2025. This increase stems from ...
Italy’s Proposed Ban on Hemp Flower Sales Raises Industry Concerns
LOS ANGELES- Italy's "cannabis light" sector, which has experienced significant growth since the legalization of hemp in 2016, faces potential disruption due to proposed legislation aimed at banning products derived from hemp flowers. Prime Minister ...
Tech Pioneer James Clark Revives Eaze with $10M Investment
LOS ANGELES- James Clark, a tech industry veteran known for transformative ventures like Netscape, has turned his attention to the cannabis sector with a bold acquisition. In August, his firm FoundersJT LLC purchased the assets ...
Ireland’s Fianna Fáil Clarifies Stance on Drug Decriminalization: Focus on Cannabis, Excludes Hard Drugs
LOS ANGELES- Fianna Fáil has clarified its stance on drug decriminalization, specifying that its proposal to decriminalize possession for personal use applies exclusively to cannabis and excludes substances such as cocaine and heroin. This clarification ...
Idaho Activists File Cannabis Decriminalization Measure for 2026 Ballot
LOS ANGELES- In a strategic move following the rejection of cannabis legalization measures in three states during the 2024 general election, Idaho advocacy group Kind Idaho has submitted a ballot initiative aimed at decriminalizing personal ...
LA County DA Launches Campaign to Educate Teens on Cannabis Risks
LOS ANGELES- Los Angeles County District Attorney's Office has initiated a public service campaign to educate youth and caregivers about the risks associated with modern cannabis products, which are significantly more potent than those available ...
Chicago Atlantic Real Estate Finance Reports Q3 2024 Financial Results
LOS ANGELES- Chicago Atlantic Real Estate Finance Inc. has released its financial results for the third quarter of 2024, highlighting key metrics and strategic developments. As of September 30, 2024, the company's loan portfolio stood ...
Medicinal Cannabis Companies Target Veterans with Social Media Promotions, Raising Ethical Concerns
LOS ANGELES- Recent reports indicate that medicinal cannabis companies are increasingly targeting veterans through social media platforms, promoting free products and subscription services. This marketing strategy aims to attract veterans by offering complimentary samples and ...
Republican Gains in Last Week’s Election Signal Setbacks for U.S. Cannabis Legalization
LOS ANGELES – Last Wednesday’s election marked a pivotal moment in U.S. cannabis policy, as Republican gains across several states stoked a fresh wave of resistance against adult-use cannabis legalization. This shift, especially pronounced in ...
How Do You Target the Right SEC-Accredited Investors in Cannabis?
LOS ANGELES- Raising capital for cannabis startups and small businesses requires a strategic approach, particularly when targeting SEC-accredited investors. These individuals bring significant financial resources and expertise, making them key to your fundraising success. While ...
Oregon Voters Approve Measure 119, Enhancing Unionization Rights for Cannabis Workers
LOS ANGELES- In the recent election, Oregon voters passed Measure 119, mandating that cannabis retailers and processors enter into labor peace agreements as a condition for state licensure. These agreements require employers to remain neutral ...
Germany’s Cannabis Social Clubs Begin Distribution Amid Expansion of Pilot Programs
LOS ANGELES- Germany's cannabis legalization efforts have reached a significant milestone with the first legal distribution of cannabis by a social club. The Cannabis Social Club Ganderkesee, located in Lower Saxony, has commenced providing cannabis ...
Texas Voters Approve Local Cannabis Decriminalization in Dallas, Bastrop, and Lockhart
LOS ANGELES- Voters in three Texas cities—Dallas, Bastrop, and Lockhart—have approved local ordinances to decriminalize low-level cannabis possession. Each measure passed with strong support, reflecting a growing trend in Texas municipalities toward reducing penalties for ...
Florida Voters Reject Cannabis Legalization, Impacting Broader U.S. Legalization Efforts
LOS ANGELES- In a significant setback for the cannabis industry, Florida voters rejected Amendment 3, which aimed to legalize recreational cannabis for adults 21 and older. While the measure received over 57% support, it fell ...
Mixed Results for Cannabis Initiatives in U.S. States
LOS ANGELES- In the recent elections, U.S. states voted on a range of cannabis-related measures, with mixed results. Notably, attempts to expand cannabis access faced both advancements and setbacks, highlighting the varied landscape of cannabis ...
Trump’s Return to Office: What it Means for the Cannabis Industry
LOS ANGELES- As Donald Trump returns to the White House, the cannabis industry is assessing how his policy stance could shape the future of legal cannabis in the United States. Trump's position on cannabis has ...
Massachusetts Voters Reject Medical Use of Psychedelics in Close Ballot Measure
LOS ANGELES- Massachusetts voters have rejected a proposed measure to legalize the medical use of certain psychedelics, with 57% voting against and 43% in favor. The initiative sought to permit the use of psilocybin, psilocin, ...
Aurora Cannabis Reports Q2 Revenue Growth
LOS ANGELES- Aurora Cannabis Inc. announced a 29% increase in revenue for the second quarter of fiscal 2025, reaching $81.1 million. This growth is attributed primarily to the rising demand for its medical cannabis products ...
Verano Reports Steady Q2 Earnings
LOS ANGELES- Verano Holdings Corp., a major multi-state cannabis operator in the U.S., reported its Q2 earnings on August 7th. The company met analysts' expectations with an EPS of ($0.05), showing a decline with negative ...
Key States to Decide Cannabis Legalization in 2024
LOS ANGELES- In November 2024, voters in four states—Florida, Nebraska, North Dakota, and South Dakota—will decide on significant cannabis ballot measures. Florida, the most populous among them, aims to transition from a medical-only market to ...
From Progress to Plateau: Democrats’ Shifting Gains on Cannabis Reform
LOS ANGELES- The Biden administration has a significant record on cannabis reform, characterized by policy shifts that have altered federal attitudes toward legalization. President Biden's notable moves include an October 2022 executive action urging agencies ...
Planet 13 Launches Initiative to Support Florida Veterans and First Responders with Medical Cannabis Access
LOS ANGELES- Planet 13 Holdings Inc., a multi-state cannabis company, recently launched the "Healing Heroes" initiative in Florida to support veterans and first responders. This program, active from November 1 to 14, 2024, aims to ...
Nebraska’s 2nd Congressional District Becomes Key Battleground in 2024 Presidential and Senate Races
LOS ANGELES- Nebraska's unique role in the 2024 presidential election lies in its allocation of Electoral College votes. Unlike most states, Nebraska, alongside Maine, uses a split system where two votes are awarded to the ...
DeSantis Uses Opioid Settlement Funds for Anti-Cannabis Ads Ahead of Ballot Initiative
LOS ANGELES- Florida Governor Ron DeSantis' administration has drawn attention for using opioid settlement funds to finance an anti-cannabis campaign. The Florida Department of Children and Families reportedly allocated $4 million for advertisements discouraging cannabis ...
Arizona to Launch Recreational Cannabis Home Delivery
LOS ANGELES- Starting November 2024, Arizona will permit home delivery for recreational cannabis, marking a significant shift in state policy. The Arizona Department of Health Services has approved this expansion, previously limited to medical cannabis ...































































