Chill Medicated Makes History as First Cannabis Brand to Sponsor a National Sports Tournament

2.7 min readPublished On: April 28th, 2023By

LOS ANGELES– Chill Medicated, a cannabis brand with a mission to destigmatize the plant and promote its potential for athlete wellness and recovery, has announced its sponsorship of the Women’s Collegiate Lacrosse Organization (WCLO) championship in Round Rock, Texas. This groundbreaking sponsorship marks the first time a cannabis brand has sponsored a nationally recognized sports tournament since the recent national lift of cannabis restrictions in several sporting leagues.

The WCLO National championship will be held at the Round Rock Multipurpose Complex, running concurrently with the MCLA championship. The tournament will feature the top premier teams across the WCLO, with four automatic qualifier bids and four at-large bids. Nearly 100 non-varsity collegiate teams make up the WCLO.

Chill Medicated offers all-natural topical body rubs and tincture syrups, curated for reliable relief for pre-game preparation and post-game recovery. Their CBD rubs are an alternative to traditional pain relief methods and have gained popularity among athletes. CBD, a non-intoxicating compound found in the cannabis plant, interacts with the body’s endocannabinoid system, regulating pain, inflammation, and other bodily functions. Chill Medicated offers non-transdermal CBD rubs in various essential oil-based fragrances designed to provide fast-acting relief for sore muscles and joints, reduce inflammation, and promote relaxation without the high.

MEDfarms CEO Brandon Dabish expressed his gratitude for the opportunity to promote better well-being and rehabilitation for athletes across the country through their 501(c)(3) partnership. “Working with nonprofit organizations is very important to Chill Medicated as we are striving to create better days and elevate the wellness of those suffering from pain and inflammation. Our goal with this sponsorship is to educate consumers on how plant-based products can better benefit them over chemical-based products that are overly available in the current market,” he said.

MEDfarms Vice President of Sales and Marketing, Towbey Kassa, emphasized the importance of educating individuals on plant-based wellness. Kassa has over 30 years of experience in the sport of lacrosse, having been the captain and president for the Oakland University Men’s Lacrosse program and coached the Women’s Oakland University Lacrosse program. Kassa shared his personal connection to the collaboration between the two organizations, having suffered from injuries and pain throughout his years of playing and coaching lacrosse. He added, “Sports officials, even though they are not competitors, also put wear and tear on their bodies, suffering from multiple ailments, being able to provide for them is impactful to say the least.”

The WCLO is an independently run organization consisting of non-varsity college lacrosse teams and leagues, with a governing structure similar to the NCAA, eligibility rules, national and league awards, polls, and championship tournaments at the league and national levels. The event will not only showcase the talent of the participating teams but also promote the use of CBD for athlete wellness and recovery.

Chill Medicated is proud to be a part of this historic event and looks forward to promoting plant-based wellness and athlete recovery at the WCLO National championship. The sponsorship provides an opportunity to educate consumers on the benefits of plant-based products over chemical-based products, as well as promote the destigmatization of cannabis in sports. This event marks a significant milestone in the acceptance and integration of cannabis in the sports industry.

About the Author: News Team

Newsteam at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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