WASHINGTON – Today, Statara Solutions released its “Baked Audiences Insights” report, which found that 17% of adults in recreational-use states who have not consumed cannabis products have not done so because they are deterred by uncertainty about their options and legal rights. The report goes on to offer detailed profiles of those potential consumers.
“As industry revenues begin to plateau, this timely report identifies critical segments of the adult population that are ripe for sustained cannabis market growth and customer acquisition,” said Matt Taverna, Principal of Statara Solutions. “Cannabis dispensary operators, brands, marketers, and investors can use this best-in-class data to learn how and where to engage with these potential customers and continue sustainable growth in the marketplace.”
The report is based on a 2022 Statara survey of 5,349 adults ages 21+ in 19 recreational-use states. Survey responses were matched to Statara’s national consumer file – including demographics, interests, and media consumption habits – to uncover patterns underlying the consumption of cannabis products and misconceptions by potential customers that want to engage the marketplace, but don’t know how or don’t think they can.
(This information is primarily sourced from Statara. Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).