Growing Craft with Scott Vasterling: A Fresh Perspective on Sungrown Cannabis

FOR IMMEDIATE RELEASE

LOS ANGELES — A fresh voice is breaking into the cannabis media space, and it’s set to change the way we think about craft cannabis forever. The highly anticipated debut of “Growing Craft with Scott Vasterling” is now available on the Highly Capitalized Network-HCN, a show that highlights all the key trends in the industry, while also spotlighting the opportunities in the Sungrown cannabis space.

Hosted by Scott Vasterling, founder of Humboldt Family Farms and one of the true keepers of the Emerald Triangle’s cannabis farming legacy, “Growing Craft” is a show for anyone curious about where nature, farming, and cannabis culture meet. 

We invite you to look beyond the dispensary shelf and explore the very heart of the industry, regardless of whether you’re a seasoned grower, a wellness-driven consumer, or simply wondering what’s next for cannabis.

As the cannabis market shifts toward clean, natural, and sustainable products, Sungrown cannabis is no longer just a niche — it’s a movement gaining a full-scale momentum. Today’s consumers demand authenticity, purity, and a deeper connection to the plant and the earth. And “Growing Craft” is here to explore just exactly that.

Viewers can expect exclusive insights into:

• The general market trends and the growth of categories like Sungrown and outdoor cannabis.
• Why Sungrown cannabis is quietly and genuinely reshaping the industry for cultivators and how this is being led by more discerning and more educated cannabis users.
• Real talk on the challenges and rewards of staying true to craft values in a fast-commercializing market.

With nearly two decades of hands-on experience, Scott Vasterling leads raw, honest conversations — joined by some of the most respected retailers, growers, scientists, and thought leaders shaping the Sungrown cannabis scene. Expect unfiltered discussions on why terroir matters, what makes a true craft flower, and how Sungrown is creating new opportunities for farmers, brands, and consumers alike.

The first episode of “Growing Craft with Scott Vasterling” is now available exclusively on Highly Capitalized Network-HCN. Tune in and brace yourself to be amazed by Sungrown cannabis in a whole new light. The series will be accompanied by ebooks and articles with this podcast to allow viewers to dive in deeper to the hot topics Scott and his guests will be discussing about the business of cannabis.

Meet Humboldt Family Farms

Founded in 2007 in the heart of California’s legendary Emerald Triangle, Humboldt Family Farms is a collective of multi-generational legacy farmers dedicated to growing premium Sungrown cannabis in harmony with nature. Combining time-honored cultivation wisdom with modern regenerative practices, the farm produces clean, potent, and sustainably grown flowers that honors both the plant and the land. Deeply rooted in the community and dedicated to preserving the true art of Sungrown cannabis, Humboldt Family Farms stands as a beacon of authentic cannabis culture in California and beyond.

Contact coordinator for this press release:

Mark Collins,
President /Editor in Chief,
HCN Media Group
[email protected]