Consumers Pay Premium for Fast-Acting Cannabis Edibles

LOS ANGELES- A recent industry analysis reveals that cannabis consumers are increasingly favoring fast-acting edible products, demonstrating a willingness to pay higher prices for quicker onset effects.

The 2025 Edibles Premiumization Report, conducted by cannabis brand Azuca in collaboration with market research firm BDSA, indicates that fast-acting cannabis gummies, though comprising only 3% of the $2.57 billion U.S. gummy market in 2024, are outperforming traditional edibles across several key metrics.

• Premium Pricing: Consumers are paying 31% more in original price and 39% more in sell-through price for fast-acting gummies compared to traditional 100mg THC gummies.

• Sales Performance: Fast-acting products generate four to five times more sales per stock-keeping unit (SKU) than non-mood-specific gummies, indicating strong consumer demand.

• Brand Impact: Brands offering fast-acting edibles have seen significant improvements in national dollar sales rankings, with some reporting that these products account for up to 50% of their total sales.

Traditional cannabis edibles often have delayed onset times, leading to potential overconsumption. In contrast, fast-acting edibles can produce effects in as little as 15 minutes, offering consumers a more predictable experience.