Florida’s Cannabis Industry Flourishes Amid Market Fluctuations and Prospective Mergers

2.4 min readPublished On: September 17th, 2023By

LOS ANGELES– Florida’s burgeoning medical cannabis industry, already valued at over $1.4 billion, is witnessing a period of robust growth, driven not only by an increasing number of patient registrations but also by an expansion of market entrants. The state’s recent sales figures underscore this uptick, with medical cannabis sales reaching $92 million in August and accumulating to a sum of $480 million in the quarter ending on August 31st.

According to a report by Pablo Zuanic, the lead analyst at Zuanic & Associates, the industry has established a strong foothold with a commendable medical market. Currently, the market operates at an annualized run rate of $1.44 billion, bolstered by over 800,000 registered patients, each spending an average of approximately $145 monthly.

Remarkably, the swift market growth transcends new patient registrations. “New entrants continue to drive overall growth,” Zuanic highlighted, citing a 13% year-over-year growth in sales from June to August. While the market faced a period of compression with prices “seeming to be bottoming,” recent data indicates a reversal in this trend. August witnessed a 2% quarter-over-quarter surge, alongside an increase in basket sizes, which points to a possible market stabilization.

However, the declining prices appear to have squeezed store margins, a trend corroborated by data from Headset and the Office of Medical Marijuana Use. The surge in market volume and dollars hasn’t translated to profit margins. With a significant dip in prices, vertically integrated earnings per store might have witnessed a decline of up to 25% on a per gram basis. Zuanic emphasized the importance of expansion in these dynamics, noting that without extending store counts, absolute earnings are poised to decrease.

On the product front, customer preferences seem to gravitate towards flowers, constituting 43% of the market, followed by vapes (24%), edibles (14%), concentrates (9%), and pre-rolls (5%). Notably, the edibles sector has surged by a substantial 47% on a year-over-year basis, indicating a shifting consumer preference.

In the competitive landscape, Trulieve (OTC: TCNNF) maintains a dominant position, outperforming the industry average in flower sales and leading in store count and sales per store. The company has witnessed a 14% year-on-year volume growth, outpacing several other top players in the industry.

A glimpse into the future seems to be portrayed by recent market movements hinting at further consolidation. The planned acquisition of VidaCann by Nevada-based Planet 13 serves as a testament to this trend, potentially positioning Planet 13 as a top contender in Florida’s cannabis market. This acquisition includes VidaCann’s 26 dispensaries, a greenhouse cultivation facility, and a state-of-the-art processing lab, hinting at the initiation of more significant deals in the pipeline with a possible focus on on-site consumption.

As Florida’s cannabis industry stands at a crossroads, with the Supreme Court pondering over the recreational legalization, industry stalwarts are possibly strategizing their next big moves. The vibrant market dynamics, coupled with impending legal decisions, indicate that mergers and acquisitions might soon become the order of the day, potentially reshaping Florida’s cannabis landscape in the near future.

About the Author: HCN News Team

The News Team at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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