Canopy Growth Corporation Expands to Quebec’s Cannabis Market

LOS ANGELES– Canopy Growth Corporation  has announced its expanded to deliverin cannabis products sourced from Quebec for consumers in the province. The company has forged a partnership with VASCO Cannabis Inc., a renowned Quebec-based cannabis cultivator, to produce and supply craft cannabis under the Vert Collab brand. Additionally, Canopy Growth is introducing Maitri, its second brand focused specifically on the Quebec market, offering locally sourced flower.

Dave Paterson, President of Canopy Growth Canada, expressed enthusiasm for the company’s reinvigorated strategy in Quebec. “This is just the beginning of our commitment to delivering top-notch, Quebec-cultivated products to our consumers across the province,” he stated. “By partnering with VASCO, a Quebec producer renowned for their innovative cultivation techniques, and introducing a second dedicated Quebec brand in Maitri to offer high-quality flower, we’re excited to expand our portfolio within the province. We anticipate announcing additional products and collaborations in the coming months.”

VASCO, founded by brothers Marc and Phil Pelletier in 2017 in the Bas-Saint-Laurent region, is dedicated to producing exceptional hand-trimmed, hang-dried, and cured flower products. Through this partnership, Canopy Growth’s Vert brand, exclusively available in Quebec, will introduce its first new strain, Vanilla Gelato, catering to the discerning Quebec consumer in a 3.5g format.

The Pelletier brothers, co-founders of VASCO, expressed their excitement about the collaboration. “At VASCO, our relentless passion has driven us to cultivate and refine premium indoor flower, ensuring we deliver quality and consistency for those seeking an authentic cannabis experience,” they said. “By partnering with Canopy Growth, we can take VASCO to the next level and expand our reach and offerings. Canopy Growth’s Vert is a trusted Quebec brand, and with VASCO’s technology and growing environment, we believe that together we can bring unique and exceptional product offerings to cannabis enthusiasts in Quebec.”

Canopy Growth is also introducing Maitri, historically known as a premium accessory brand, as its second Quebec-focused flower brand. Maitri will now offer cannabis flower products that are both produced and grown in Quebec. The initial Maitri flower strain to be launched in the market is the indica-leaning Purple Mint Cake, available in a 3.5g format.