California Cannabis Lifestyle Brand LEUNE Raises Over $5M

2.6 min readPublished On: April 15th, 2021By
LOS ANGELES–Today Leune, a California-based lifestyle brand that caters to the Cannabis 3.0 Consumer, is unveiling a strategic fundraise with influential investors in sports, music, and cannabis. Participants include La La Anthony, Carmelo Anthony, John Wall, super-agent Rich Paul (Lebron James, Anthony Davis), music manager Anthony Saleh (Nas, Future), as well as Karan Wadhera & Yoni Meyer, partners at the leading venture capital firm in cannabis, Casa Verde Capital.
LEUNE is already one of the most recognizable brands that speaks to the Cannabis 3.0 lifestyle through LEUNE Lab and LEUNE-branded cannabis products. In fact, in just two years, LEUNE has created a community of cannabis-curious people who want to live a more well-designed life, down to the cannabis flower they choose. LEUNE-branded products’ explosive success amongst stockists, as well as its strong consumer retention, can be credited to its thoughtful brand architecture, bold visual aesthetic, and uncompromising quality standards. With a suite of premium cannabis products, including pre-rolls, jarred flower, all-in-one vaporizers, and PAX vape cartridges, the LEUNE-iverse is expanding — and it’s thrilled to have such consequential investors along for its journey.

With an impressive presence throughout the state of California and an expansion in the works, LEUNE Founder and CEO Nidhi Lucky Handa will utilize this funding to expand LEUNE’s footprint.  LEUNE is already evaluating expanding access to LEUNE-branded cannabis products in both medical and adult-use markets, while also pledging to maintain LEUNE’s reputation for products ahead of the curve in innovation. Currently, the 22 high-performing LEUNE-branded cannabis products are available across 130+ California dispensaries and 19 delivery platforms to date, with many more retailers imminent.

“We are thrilled that such accomplished investors will be joining us in the LEUNE-iverse. Having their support through this crucial growth stage makes a world of a difference for a brand of our size, and we look forward to building one of the leading names in cannabis together,” said Nidhi Lucky Handa, Founder and CEO of LEUNE. “These funds will be used to help us traverse new horizons — from exploring new products to fit the Cannabis 3.0 lifestyle to unlocking more geographies. On top of it all, we’ll also be able to grow our incredible team. It’s truly a transformational opportunity for us.”

“I’ve been seeking to make an investment in the cannabis space for quite some time, but never found a brand that resonated with me until I came across Nidhi and her products,” said investor La La Anthony. “Founded by an extraordinary woman of color, LEUNE has both a mission and aesthetic that really strikes a chord.”

As a core tenet of Handa’s visionary leadership, social justice has been intrinsic to LEUNE’s ethos and value system from the very beginning. Through partnerships with The Last Prisoner Project, Eaze Momentum, and the Floret Coalition, LEUNE has achieved an intersectional approach to the shifting social justice landscape — one that includes monetary contributions, mentorship opportunities directly with Handa, and awareness-building collaborations to amplify marginalized voices.

(This information is primarily sourced from Leune.  Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here)

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Newsteam at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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