Twitter Becomes First Social Media Platform to Allow Cannabis Ads in U.S.A.
SAN FRANCISCO-Twitter has become the first social media platform to permit cannabis companies to market their brands and products in the United States.
While other social media platforms such as Facebook, Instagram, and TikTok follow a “no cannabis advertising policy” due to cannabis being illegal at the federal level, Twitter previously only allowed advertising for hemp-derived CBD topical products.
However, as more states in the U.S. move towards legalizing recreational cannabis, Twitter will now allow cannabis companies to advertise, as long as they have the proper license and pass through the approval process.
They must also only target jurisdictions where they are licensed to operate and not target people under 21 years of age. “This is a pretty massive win for legal cannabis marketers,” says multistate cannabis and medical marijuana company Cresco Labs. Trulieve Cannabis Corp already launched a multi state campaign on the platform on Wednesday, and most pot companies were quick to embrace the changes suggested by Twitter.
Kate Lynch of Curaleaf, the largest cannabis company in the U.S., said, “This change speaks to the growing acceptance of cannabis as a mainstream wellness category, and we are hopeful it will serve as a catalyst for other social media platforms to follow suit.”
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