Molson Coors And HEXO Corp Joint Venture, Expands CBD Beverages Nationally

2.5 min readPublished On: October 6th, 2021By

DENVER – Truss CBD USA, a joint venture by Molson Coors Beverage Company (NYSE: TAP) and HEXO USA Inc, a subsidiary of HEXO Corp (NASDAQ: HEXO), announced the expansion of Veryvell, a line of hemp-derived CBD and adaptogen beverages. Following a successful Colorado launch in 2020, Truss CBD USA now expands Veryvell semi-nationally to be available in 17 states. Residents in the states of Alaska, Arkansas, Colorado, Connecticut, Florida, Iowa, Kentucky, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Texas, Vermont, Virginia, and West Virginia can now get Veryvell delivered right to their door via direct-to-consumer online purchase at www.trusscbdusa.com.

“Veryvell is a truly remarkable product poised at the forefront of an emerging category of beverages,” said Jane Armstrong Hockman, Truss CBD USA general manager. “Truss successfully combined the extensive experience of Molson Coors and Hexo to create a great tasting, high-quality functional beverage line that resonated well with the Colorado consumer. We are thrilled to now provide individuals across the U.S. the opportunity to enjoy Veryvell as much as we do.”

“Veryvell is another great example of our commitment to expanding beyond beer. We have continually backed up this ambition by developing strong partnerships and launching new products. And today we’re thrilled to be expanding Veryvell through our Truss JV,” said Pete Marino, president of the emerging growth division for Molson Coors. “This demonstrates the progress we are making to transform Molson Coors into a true beverage company.”

Designed to meet you in every mood, the Veryvell line offers non-alcohol, adaptogenic, hemp-derived CBD sparkling waters and unflavored beverage drops. All Veryvell products use broad spectrum hemp and contain <0.3% THC.

Veryvell CBD sparkling waters have a crisp taste, zero sugar, and zero calories. The ready-to-drink beverages come in three premium flavors and feature 20mg of high-quality CBD and adaptogens in each 12 oz can.

  • Focus – a combination of grapefruit and tarragon with Ginseng and Guarana
  • Mind & Body – a blend of strawberry and hibiscus with Ashwagandha and Elderberry
  • Unwind – a fusion of blueberry and lavender with Ashwagandha and L-Theanine

Veryvell CBD beverage drops are a complete lineup of unflavored, water soluble blends of CBD and adaptogens that give consumers the freedom to craft their own CBD beverage. Each bottle contains 500mg of CBD. Drops also come in three offerings:

  • Focus – CBD with Guarana
  • Mind & Body – CBD with Elderberry
  • Unwind – CBD with L-Theanine

“Molson Coors and HEXO have built a great partnership in Truss, and we are ready to expand on the success we have seen in both Canada and Colorado. We believe we have developed some of the highest quality, most reliable brands in the market by utilizing our Powered by HEXO technology, and are excited to have the opportunity to share Veryvell with consumers across the U.S.” said HEXO CEO and co-founder Sebastien St-Louis.

(This information is primarily sourced from Truss CBD USA.  Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).

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