Keegan Peterson, CEO of Cannabis Payroll Provider, Würk, Dies At 33

1 min readPublished On: January 23rd, 2021By

DENVER – Keegan Peterson, (pictured) CEO of Denver-based cannabis human-resources tech company Würk, has died. He was 33 years old.

Peterson founded Würk in 2015, a payroll and HR-solutions company solely for cannabis businesses with more than 60 employees and clients across 33 states.

“It is with great sadness that I share the news of the passing of our friend and founder Keegan Peterson. Keegan will be remembered for his fierce advocacy in the cannabis space and the company he built to support the industry that he cared about deeply,”  wrote Scott Kenyon, executive chair of Würk, in a statement posted on the company’s website.

“He became deeply passionate about building technology solutions for the industry that could help businesses grow and stabilize in order that they could maximize their impact.”

Peterson was a frequent spokesman for the industry and his company was listed by MG Magazine’s as one of the Top 50 Cannabis Employers. Würk also won an Innovation in Technology award in the category of Business Strategies and Innovation from the NCIA.

The company did not provide a cause of death. A memorial fund has been established, and donations will go directly to his wife, Lily Lucas, to help with end-of-life costs and future expenses.

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Newsteam at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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