Has Mike Tyson’s Cannabis Gummy Brand Been Knocked Out in Canada?

TORONTO–Mike Tyson’s cannabis edibles brand Mike Bites, will reportedly not be sold in Quebec or Alberta by Canadian Cannabis LP, Hexo. According to reporting by the journalist Matt Lamers, in MJBiz Daily, two Canadian regional governments have apparently cited federal regulations prohibiting celebrities from promoting cannabis in deciding whether to permit Hexo Corp. to provide Tyson 2.0 cannabis products for sale in their regions.

It was only last month that Hexo announced a deal to produce and market Tyson 2.0 products in Canada in a blaze of publicity.

The Tyson 2.0 product line is called ”Mike Bites,” an edible cannabis product designed to resemble Evander Holyfield’s ear, part of which Tyson bit off during a ferocious 1997 boxing match.

According to Lamer’s reporting, wholesalers from both Albert and Quebec told the news site they have no intention of allowing Tyson 2.0 products because Canadian law forbids cannabis advertising using human testimonials or likenesses.