Creo Announces Collaborations With Fifth & Root And Joiya Bringing Innovative CBG Skincare Products to Market

2.3 min readPublished On: June 11th, 2021By
SAN DIEGO–Creo, an ingredient technology company with a proprietary platform for producing natural cannabinoids without the cannabis plant, today announced collaborations with both Fifth & Root and Joiya to introduce new CBG skincare products using Creo CBG. The company has also unveiled its first annual Creovate event, which will bring together experts to discuss promising cannabinoid ingredients like cannabigerol (CBG) and the future of the industry. The event will be held virtually on June 22, 2021 at 11am PST / 2pm EST and feature celebrity keynote speaker, actor and director Jaime King.
With rarer cannabinoids like CBG only being found in small quantities in the plant, it can be challenging to extract and produce them at scale. Through its proprietary fermentation technology platform, Creo produces pure, consistent, premium cannabinoids at scale, and in a more sustainable way.

“We are thrilled to collaborate with Fifth & Root and Joiya to bring high-quality innovative CBG products to market,” says Creo Co-founder and CEO, Roy Lipski. “With Creo, our partners gain access to an abundance of superior cannabinoid ingredients that support the development of innovative products for wellness, beauty and nutrition.”

Based on recent studies, CBG can act as a natural multi-functional antioxidant to help skin heal, hydrate and delay aging. Using Creo’s proprietary CBG, Fifth & Root is introducing a spot treatment for blemishes, while Joiya is adding new targeted skin care products to its collection that calm the skin, promote radiance, and stimulate graceful aging.

“At Fifth & Root we focus on using thoughtfully-crafted, plant-based ingredients. By partnering with Creo and infusing its sustainable and high-quality CBG within future innovation, we are able to expand our collection of pure and natural solutions for healthier skin,” says Ginger Mollo, Chief Integration Officer & GM of Fifth & Root.

“Partnering with Creo allows us to deliver clean, safe, and effective skincare products by maximizing the many benefits of CBG and other rarer cannabinoids,” says Rachel Ross, VP of Product Innovation of Joiya.

Creovate 2021, Creo’s first annual event, will take place on June 22, 2021 at 11:00am PST / 2:00pm EST, and will explore the cannabinoid ingredients revolution. The discussion will feature Jaime KingActor, Director, Producer, Designer, who will share her experience with cannabinoids and how they are a mainstay in her wellness and beauty philosophy. Beauty, wellness, retail and sustainability experts include Liliana George, PhDFormer Estée Lauder Companies Global Corporate R&D Product Innovation and Current Founder of Pure Beauty Concepts; Mia Davis, VP of Sustainability & Impact, Credo Beauty; Bethany Gomez, Managing Director, Brightfield Group; Dr. Jessica Peatross MD, Internist, Gerson Therapist and Functional Medicine Leader; and Mitch Hara, CEO, Advisor & Investor; Cannabis, Beauty, CPG and Retail.

For more information and to register, visit

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