|With rarer cannabinoids like CBG only being found in small quantities in the plant, it can be challenging to extract and produce them at scale. Through its proprietary fermentation technology platform, Creo produces pure, consistent, premium cannabinoids at scale, and in a more sustainable way.
“We are thrilled to collaborate with Fifth & Root and Joiya to bring high-quality innovative CBG products to market,” says Creo Co-founder and CEO, Roy Lipski. “With Creo, our partners gain access to an abundance of superior cannabinoid ingredients that support the development of innovative products for wellness, beauty and nutrition.”
Based on recent studies, CBG can act as a natural multi-functional antioxidant to help skin heal, hydrate and delay aging. Using Creo’s proprietary CBG, Fifth & Root is introducing a spot treatment for blemishes, while Joiya is adding new targeted skin care products to its collection that calm the skin, promote radiance, and stimulate graceful aging.
“At Fifth & Root we focus on using thoughtfully-crafted, plant-based ingredients. By partnering with Creo and infusing its sustainable and high-quality CBG within future innovation, we are able to expand our collection of pure and natural solutions for healthier skin,” says Ginger Mollo, Chief Integration Officer & GM of Fifth & Root.
“Partnering with Creo allows us to deliver clean, safe, and effective skincare products by maximizing the many benefits of CBG and other rarer cannabinoids,” says Rachel Ross, VP of Product Innovation of Joiya.
Creovate 2021, Creo’s first annual event, will take place on June 22, 2021 at 11:00am PST / 2:00pm EST, and will explore the cannabinoid ingredients revolution. The discussion will feature Jaime King, Actor, Director, Producer, Designer, who will share her experience with cannabinoids and how they are a mainstay in her wellness and beauty philosophy. Beauty, wellness, retail and sustainability experts include Liliana George, PhD, Former Estée Lauder Companies Global Corporate R&D Product Innovation and Current Founder of Pure Beauty Concepts; Mia Davis, VP of Sustainability & Impact, Credo Beauty; Bethany Gomez, Managing Director, Brightfield Group; Dr. Jessica Peatross MD, Internist, Gerson Therapist and Functional Medicine Leader; and Mitch Hara, CEO, Advisor & Investor; Cannabis, Beauty, CPG and Retail.
For more information and to register, visit creoingredients.com/creovate