Tove Lo says: “Throughout 2020 when the pandemic hit and we were trying everything to sustain the brand’s momentum, I would drive my beat-up Volkswagen around North Hollywood and drop cases off with entertainment folks to try and convince them to fall in love with Cann,” said Luke Anderson, Co-Founder of Cann. “Tove and her husband Charlie were a regular stop and fiercely loyal to the brand. They expressed a lot of excitement about collaborating on a limited release that had a ‘high energy’ vibe, so we met up for dinner one night and agreed to work together on bringing the first caffeinated Cann to market. There’s something about the clean and natural caffeine from this tea that enables you to feel upbeat and dance-y for hours, without the dreaded crash.”
Passion Peach Mate comes in 12oz tall cans with 5mg of THC per can, and is priced at $20 per four-pack. It is now available in California, exclusively sold through Sweet Flower and Airfield Supply Co. retailers in SoCal and San Jose, respectively. Both retailers have served as pivotal partners of the brand, and share in Cann’s collective mission of delivering the highest quality cannabis products to consumers.
“Sweet Flower is delighted to have an exclusive collaboration with Cann and Tove Lo’s limited edition Passion Peach Mate on our shelves,” said Tim Dodd, Co-Founder and CEO of Sweet Flower. “Sweet Flower is a leader in launching new cannabis beverages across our SoCal storefront and delivery platform, and we’re excited to share the first ever caffeinated cannabis beverage from Cann with our customers.”
The founder of Airfield Supply Co. shares Sweet Flower’s sentiment. “We are always excited to introduce innovative, new products to Airfield’s diverse Bay Area audience and are of course proud to be the exclusive Northern California retail outlet for this expression of Tove Lo’s artistic vision,” said Marc Matulich, Founder and CEO of Airfield Supply Co. “As a huge mate fan, I am also personally delighted to help enable the launch of the first-ever naturally caffeinated, infused beverage.”
Tove Lo has been an investor in Cann since late 2020, and was the first celebrity to actually try Cann in the brand’s early stages. The pop icon was heavily involved with the vision and creative execution behind Cann’s latest flavor launch, from starring in the product launch video to using her songwriting skills to co-write the packaging copy. “I’ve been obsessed with Cann since the first time I tried it a few years ago. I love the high, the flavors, the design and also the people who run it. I mean, I even started watching Luke’s dog from time to time!” said Artist and Co-Collaborator, Tove Lo. “This collaboration is a collaboration between friends and likeminded humans and those are always the best! I’m so happy to be a part of this new flavor, I love the campaign we’ve created together with our teams! Overall feeling invincible on Passion Peach Mate, I’m living for it!”
|(This information is primarily sourced from Cann. Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).|