California Legalizes Cannabis Lounges: A Win for the Cannabis Industry and Leaders like Urbana

LOS ANGELES — In a landmark decision for California’s cannabis industry, Governor Gavin Newsom has officially signed AB 1775 into law, allowing the creation of cannabis consumption lounges throughout the state. This move is set to revolutionize how Californians experience cannabis, providing new opportunities for businesses and establishing regulated environments where cannabis can be enjoyed alongside food, beverages, and live entertainment.

The signing of this bill follows years of advocacy from industry leaders and lawmakers, with Governor Newsom vetoing a similar proposal last year due to concerns about worker protections. This year’s version of the bill, championed by Assemblymember Matt Haney, includes key revisions to safeguard employees from secondhand smoke exposure, paving the way for its approval.

What AB 1775 Means for the Cannabis Industry

AB 1775 legalizes cannabis lounges where customers can purchase and consume cannabis products in a social setting. These lounges can offer non-cannabis-infused food, non-alcoholic beverages, and host live events, bringing a new layer of experience to the cannabis culture. This development comes as a game-changer for businesses looking to create immersive cannabis environments, similar to the famous cafes in Amsterdam.

One of the major players in California’s cannabis space, Urbana, stands to benefit significantly from this new law. Urbana, which has been at the forefront of blending cannabis retail with lifestyle experiences, is poised to expand its influence with the creation of new lounges.

Marty Higgins, CEO of Urbana, welcomed the legislation, emphasizing the company’s commitment to creating not just retail outlets but fully immersive cannabis experiences.

“This law is welcome and further reinforces our long-term commitment to cannabis lounges. It’s a commitment to not just sell cannabis but sell cannabis experiences. Events like the Emerald Cup have created community in Oakland, and with our new lounges at the site of Luka’s, we aim to sustain that feeling of community through our lounges and the events and happenings in the lounges,” Higgins said.

Urbana’s Expansion and Vision

With the passage of AB 1775, Urbana’s plans for its new consumption lounges at the site of Oakland’s iconic Luka’s Taproom are now within reach. These lounges are designed to reflect the company’s vision of integrating cannabis into social experiences, providing spaces where customers can relax, consume responsibly, and participate in a wide range of events.

The company has already played a significant role in fostering community within the cannabis industry through events like the Emerald Cup, a cornerstone of cannabis culture in California. Urbana’s lounges will continue to build on that success, offering spaces for community engagement and social interaction while adhering to the state’s new regulatory framework.

A New Era for Cannabis in California

The signing of AB 1775 signals a shift in how cannabis is perceived and consumed in California. By providing safe, regulated spaces for consumption, the state is embracing the social nature of cannabis and aligning itself with global destinations like Amsterdam. This new law not only opens doors for cannabis businesses but also addresses the need for clear guidelines on where cannabis can be consumed responsibly.

For companies like Urbana, this is a pivotal moment. With a strong focus on community-building and enhancing the cannabis experience, Urbana is well-positioned to lead the charge in California’s evolving cannabis landscape. As the law goes into effect, industry leaders and consumers alike are eagerly anticipating what this new chapter holds for cannabis in the Golden State.

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Learn more about Urbana’s renowned dispensary consumption lounges by downloading their deck here.  Visit Urbana online to get directions or delivery, and browse their selections, rewards and events at www.urbananow.com. 

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Visit Urbana’s premiere dispensary and lounge at 415 W. Grand Ave, Oakland, to discover the best social cannabis lounge and retail experience in the city. Enjoy premium cannabis products in a relaxed and inviting atmosphere.

Contact Urbana
Marty Higgins
Founder and CEO, Urbana
Email: [email protected]
Website: www.urbananow.com

Media Contact
Highly Capitalized Network
Email: [email protected]
Website: www.highlycapitalized.com

About Urbana
Urbana is a leading cannabis retailer in Northern California, known for its high-quality products and inclusive on-site consumption lounges. With locations in San Francisco and Oakland, Urbana is committed to providing safe, educational, and community-driven cannabis experiences that honor the history and culture of the cities it serves.