California Cannabis Retailers Could Soon Diversify Offerings with New Bill

2.4 min readPublished On: June 13th, 2024By

LOS ANGELES- A new bill proposed by Assemblymember Matt Haney seeks to assist California’s cannabis retailers in diversifying their revenue streams. This legislation would allow these businesses to sell non-cannabis food and non-alcoholic beverages and host live events such as concerts, offering potential financial relief amid ongoing economic challenges in the cannabis industry. Assemblymember Haney’s bill represents a shift from previous initiatives aimed at legalizing consumption lounges, where customers could consume cannabis on-site. Instead, the new proposal focuses on providing entertainment and refreshments, enabling cannabis retailers to evolve into multi-faceted venues. This approach allows for an expanded business model without directly addressing public consumption of cannabis on the premises. A significant feature of the bill is the requirement for clear separations between areas designated for public consumption and those used for food preparation or storage. This measure addresses health and safety concerns that Governor Gavin Newsom cited when vetoing a previous bill draft. By maintaining these separations, cannabis retailers can operate in a manner that prioritizes worker and public safety.

Regulatory Compliance

The bill stipulates that non-cannabis products must be stored separately from cannabis merchandise on the same premises, ensuring compliance with strict regulations and preventing cross-contamination. Additionally, cannabis retailers wishing to host live events or sell food and drinks must obtain appropriate permissions from local authorities, ensuring community involvement and oversight in how these establishments operate. The California cannabis industry has faced numerous economic challenges since its inception. This legislation offers a new avenue for revenue by enabling cannabis businesses to attract a diverse clientele through the sale of food and beverages and by hosting live events. These additional services are expected to increase foot traffic and overall spending, fostering a sense of community and brand loyalty. Some California businesses have already explored similar concepts through profit-sharing arrangements with licensed restaurants, operating in a legal grey area. The proposed bill aims to formalize such arrangements, providing a transparent and regulated framework for diversified business models. By addressing critical concerns from past proposals, Assemblymember Haney’s bill aims to garner broader acceptance and integration of cannabis retailers within local communities. Successful implementation of the bill could lead to further liberalization and support for the cannabis industry in California, potentially setting a precedent for other states.

Setting Precedents for Other States

If successful, California’s approach could serve as a model for other states looking to support their cannabis industries. It demonstrates the potential benefits of integrating cannabis retail with entertainment and hospitality, broadening the appeal of cannabis businesses and enabling sustained growth in a competitive and regulated market. Assemblymember Matt Haney’s bill provides innovative solutions tailored to the complex needs of California’s cannabis industry. By enabling cannabis retailers to diversify their offerings, the legislation aims to help these businesses not only survive but thrive in a challenging economic landscape

About the Author: HCN News Team

The News Team at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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