The Parent Company Partners with Omura to Launch New Caliva Flowersticks

3.5 min readPublished On: April 30th, 2021By
LOS ANGELES–TPCO Holding Corp. (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) announces its partnership with Omura, a first-of-its kind whole flower vaporizer. The Parent Company will enter Omura’s “heat-not-burn” category with the launch of Caliva Flowersticks, a new line of 100% whole flower cannabis pre-filled paper cartridges featuring three signature Caliva strains, debuting today at Caliva stores and available via delivery at Caliva.com. From farm to flowerstick, Caliva Flowersticks offer consumers a new, convenient way to enjoy premium, indoor-grown Caliva cultivars without combustion.
As one of the largest vertically integrated cannabis companies in California, The Parent Company leverages its efficiencies and resources to create cannabis products that reliably deliver quality and value for consumers across its portfolio. By partnering with Omura, The Parent Company is able to offer three of its top-selling Caliva cultivated strains, Alien OG (one of California’s top selling flower strains1), Sour Diesel Lemon Kush (SDLK), and Watermelon Sorbet in a new form, ensuring an excellent experience across any consumer’s preferred consumption method. Omura Flowersticks are pre-filled, perfectly dosed and biodegradable, containing only pure flower with no trim or chemical additives. Caliva Flowersticks are optimized for use with Omura’s Series X vaporizers, which utilize a proprietary “heat-not-burn” technology that preserves the cannabinoids and terpenes that are lost during smoking. This allows users to not only taste the fresh terpenes, but experience the sought-after “entourage effect” of whole plant consumption—a more balanced buzz that happens when the full plant compounds work synergistically.

“We’re very excited to be able to partner with Omura to provide several of our best-selling Caliva strains for utilizing Omura’s state-of-the-art flowerstick technology,” said Dennis O’Malley, COO of The Parent Company. “Caliva Flowersticks allows us to bring another plant based consumption method directly to our customers via Caliva.com, further supporting The Parent Company’s mission to provide seamless access to the best quality products no matter where a customer may be within their individual cannabis journey.”

Since its creation in 2018, Omura has developed its technology platform with the aim of making whole flower consumption more accessible to all consumers. Omura works with only the most prominent and quality cultivators to ensure the best experience possible.

We’re proud to partner with The Parent Company to leverage our heat-not-burn technology to showcase Caliva’s exceptional cultivation,” shares Omura Co-CEO Michael Simpson. “With Caliva Flowersticks, consumers are able to enjoy each strain’s full spectrum of terpenes and cannabinoids, and because each premium flowerstick is filled with 100% whole flower, the experience comes with the added convenience of no grinding, packing or rolling required.

FORWARD LOOKING STATEMENTS

This press release may contain forward-looking information within the meaning of applicable securities legislation which reflects The Parent Company’s current expectations regarding future events. The words “will”, “expects”, “intends” and similar expressions are often intended to identify forward looking information, although not all forward-looking information contains these identifying words.

Specific forward-looking information contained in this press release includes, but is not limited to, statements concerning the launch of Caliva Flowersticks. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond The Parent Company’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward looking information. Such risks and uncertainties include, but are not limited to: changes in general economic, business and political conditions, changes in applicable laws, the U.S. and Canadian regulatory landscapes and enforcement related to cannabis, changes in public opinion and perception of the cannabis industry, reliance on the expertise and judgment of senior management, as well as the factors discussed under the heading “Risk Factors” in The Parent Company’s Annual Information Form dated March 25, 2021, which is available on SEDAR at www.sedar.com. The Parent Company undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

(This information is primarily sourced from The Parent Company.  Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).

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