Plant-based Hemp + Oat Gelato Debuts Coast to Coast

1.7 min readPublished On: December 2nd, 2021By

CLEVELAND – After launching into much-loved Cleveland grocer Heinen’s in 2019, Wonderlab’s Doozy Pots has announced a major expansion. Their dairy-free oat and hemp gelatos are now available for the first time nationwide in 371 Sprout’s markets, alongside west coast specialty grocers Erewhon and Jimbo’s.

The brand was founded by food scientist Kirsten Sutaria, who has extensive ice cream R&D experience, having spent nine years as “Flavor Guru” at Ben & Jerry’s, where she led the creation of their vegan range and helped convert their portfolio to Fair Trade and Non-GMO.


  • Chocolate Mint Chip
  • Chocolate Raspberry Swirl
  • Banana Cinnamon Date Swirl
  • Smooth Coffee

What makes the brand unique is fourfold: A) made with a proprietary blend of hemp and oat (no CBD or THC), B) ingredients that are organic, regenerative, fair and direct trade, C) a lower saturated fat content and D) a smoother eat and more balanced sweetness compared to ice cream. “Using our versatile hemp and oat blend allows us to make a frozen dessert that is just sweet enough and reminiscent of old-world Italian gelato without the saturated fat from dairy or coconut,” states Kirsten.

Co-founder Karl Sutaria adds, “It’s important that our core ingredients are grown using practices that consider the health of the planet and the well-being of the people who grow them.” The company seeks out growers who use organic and regenerative methods which focus on the soil and ecological health, and all of the brand’s cartons are made from a minimum of 35% post-consumer recycled fibers.

The name comes from Kirsten’s childhood nickname. Her grandmother used to say she was a “doozy pots” when experimenting messily in her “Wonderlab” (aka the kitchen). The phrase comes (via Long Island) from the Italian “tu sei pazzo”, meaning “you’re crazy” – crazy enough to make delicious gelato from plants.

(This information is primarily sourced from Wonderlab’s Doozy Pots.  Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here).

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Newsteam at Highly Capitalized are some of the most experienced writers in cannabis and psychedelics business & finance. We cover capital markets, finance, branding, marketing and everything important in between. Most of all, we follow the money.

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