|“We’ve always been focused on health and well-being with our CBD brands, and especially now people are looking for more choice, more convenience, and more enjoyable ways to stay healthy,” said co-founder Kevin Collins. “We’ve expanded our in-house gummy manufacturing capacity and capabilities to introduce non-CBD products that specifically help people boost and maintain their immune systems.”|
Collins added that the company’s mission has always been to anticipate exactly what consumers want in a health and wellness product, and to make those products accessible and affordable to those who want them.
Global Widget’s Hemp Bombs is the country’s top-selling CBD brand in the retail convenience space, selling more CBD than all other competitors combined, according to third-party industry data from IRI and SPINS.
Defense Boost, available in retail stores and online, is a natural fit after the company expanded its manufacturing and distribution facility to accommodate its private brand division. The company now has the capacity to produce millions of gummies daily, with more confectionary machines coming online this year.
Defense Boost gummies come in four varieties, available in 12-count, on-the-go bags for a MSRP of $5.99 per package:
- Elderberry, with 50 mg of elderberry per gummy
- Apple Cider Vinegar, with 50 mg of apple cider vinegar per gummy
- Vitamin C, with 23 mg of vitamin C per gummy
- Sleep, with 5 mg of the sleep aid melatonin per gummy
The gummies are formulated using carefully selected ingredients and can be taken daily as part of a wellness routine.
“We make amazing gummies, and the response has been tremendous with our existing distribution network,” said Vince Gillen, vice president of sales at Global Widget. “Our job is to help our food, drug and mass retailers meet consumer demand and stay on top of growing trends.”
(This information is primarily sourced from Global Widget. Highly Capitalized has neither approved nor disapproved the contents of this news release. Read our Disclaimer here). Image: Exterior of a High Tide store